May 6, 2014
In a rather unusual move, American cosmetics brand Maybelline has struck a deal with Taiwanese pop star and actor Ko Chen-tung to promote its beauty products to women…
March 10, 2014
Goo Hara, the popular 23-year-old member from Kara, an all-girl K-pop outfit, has landed a deal to endorse Estee Lauder (EL.N) in Korea.
February 4, 2014
The popular sextet from the Korean all-girl pop group Dal Shabet is slated as brand ambassadors for Popcorn Call.
November 8, 2013
Korean–based Pledis Entertainment has just announced a deeper collaboration with their China-based counterpart, Yuehua Entertainment, in a bid to conquer the Chinese music industry.
October 30, 2013
American fashion brand Guess has scored a coup with Bollywood beauty and pop star Priyanka Chopra as its global brand ambassador.
September 23, 2013
Popular Japanese pop rock band Glay has joined forces with Capcom’s Cross x Beats, a new smart mobile game that was recently unveiled in the 2013 Toyko Game…
November 14, 2011
Air Asia X has become the official airline sponsor of Korean boy bad, 2PM’s concert in Kuala Lumpur that will be held at Stadium Negara later this month.
March 28, 2008
Premier Chinese jewelers Chow Tai Fook will sponsor Canadian performer Celine Dion at her Beijing and Shanghai concerts during her 2008 world tour.