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Celebrity (non-sport)/Music artist: Band
Bonia Returns To The Endorsement Game, Partners Twice’s Nayeon
January 11, 2024
Malaysian fashion retailer Bonia, which specialises in leather goods, has become yet another brand diving into…
Louis Vuitton Taps Ahead With K-Pop Buzz Band RIIZE
December 22, 2023
Earlier this week, Louis Vuitton surprised us by enlisting new K-pop boy band RIIZE as its…
Moschino Dives Into The Glitzy K-Pop Endorsement World
September 8, 2023
High-end Italian streetwear label Moschino has secured an endorsement deal with K-pop Girls’ Generation’s Tiffany Young. …
Prada Jumps On The K-Pop Bandwagon With Enhypen
June 15, 2023
Italian luxury brand Prada has named K-pop boyband Enhypen as its latest celebrity brand endorsers. Earlier…
Oreo Collaborates With K-Pop’s Blackpink
December 14, 2022
Mondelez owned Oreo has collaborated with K-Pop sensation Blackpink in yet another endorsement coup for the…
Twitch And WMG Eye Commercial Revenue Growth With Landmark Partnership
November 9, 2021
Twitch and Warner Music Group (WMG) are collaborating on a landmark partnership, the latest in a…
Shiseido Detours From Sports Sponsorships: Returns To Celeb Endorsements
July 8, 2021
Japanese skincare giant Shiseido has tapped on the power of celebrity endorsements to launch Ultimune on…
Louis Vuitton and McDonald’s Join The BTS Bandwagon
April 22, 2021
K-pop’s biggest boyband BTS has had a bumper week in the global endorsement scene, scoring deals…
Li Ning, Western Sports Brands, Xinjiang: Making Sense Of It All.
April 7, 2021
Late last month, Chinese sportswear giant Li Ning clinched a global endorsement deal with actor-singer Xiao…
South Korean White Goods Brand Follows MNCs To Endorse BTS
March 17, 2021
The relatively unknown South Korean air purifier brand Coway has secured a global endorsement deal with…
