Marketing Strategy

L’Oreal Trumpets AI For Marketing Efforts

March 20, 2018

Artificial intelligence (AI) could potentially help marketers work faster, smarter and at scale, according to Rachel Weiss, VP of innovation and entrepreneurship at L'Oreal.

Coca-Cola India Discloses Digital Strategy

March 12, 2018

The Coca-Cola Company, home to some of India’s biggest beverage brands including local favourites Thums Up and Maaza, is ramping up its digital content marketing to tell better…

Case Study: 3 Marketing Lessons From Thai Hit TV Show The Mask Singer

February 28, 2018

The concept behind Workpoint Digital TV’s The Mask Singer - a weekly Thai music reality TV show featuring performing masked celebrities - might be simple but it has…

Report: The State of Mobile Gaming Marketing Reveals Vietnam's Potential

November 24, 2017

Mobile gaming is emerging as an important campaign platform for marketers in Asia Pacific, showing strong growth in revenues and audiences, according to a recent report from AppsFlyer.

The Advent of Sports Awards: Personal Perspectives from SPIA Asia 2017

November 13, 2017

The 3rd Sports Industry Awards (SPIA Asia) just wrapped in Bangkok and as a judge since its first year, the platform - as well the company submissions competing…

Insight: Nike Consolidates Sponsorship Spend in Face of Flat Revenues

October 3, 2017

In this feature we dwell on the apparel giant Nike, a company with a $1b global budget, but a company which is consolidating its Sponsorship spend in Asia…

Brands Still Wary Of Celeb Endorsement Strategy: India

August 18, 2017

The relationship between brands and celebrities in India appears to be entering another cautious phase. Observers are divided as to the reasons why but the data is unequivocal.

Report: Brands Should Give Gen Z Opportunities To Be In Control

May 30, 2017

Marketers are paying more attention to Gen Z as 16-19-year-olds become a key consumer force across many categories.

Brands Look at Alternative Real Estate Channels to Reach Affluents in India

May 26, 2017

Brands in categories as diverse as Automobile and FMCG are looking at upscale real estate developments in India as alternative marketing channels to reach affluent audiences.

Logo Mayhem Diminishes IPL’s Effectiveness

May 23, 2017

The IPL is one of the most lucrative sporting properties in Asia, but in an effort to pack as much branding as possible onto the teams, many advertisers…