Marketing Strategy

Study: Product Placement Featured In 90% Of Brand Videos On TikTok

July 21, 2021

Almost all brand videos on TikTok feature a product, according to an analysis by video editor company InVideo.…

Oakley Grows Asian Sponsorship Investment 11x Year-on-Year

July 1, 2021

The American eyewear brand Oakley has charged out of the blocks in 2021 with spending levels…

Video Chat Apps In SEA Presenting Innovative Campaign Solutions

August 28, 2020

Southeast Asian consumers have been using new apps to stay connected during the pandemic enforced lockdown…
chinese smartphone increase marketing india

Chinese Sponsor Backlash Short-lived in India: Smartphone Brands To Reboot Marketing Spend

July 24, 2020

Chinese smartphone and electronics brands such as Xiaomi, Vivo, Haier, Oppo and OnePlus are set to…

Amul Wins The Lockdown Marketing Race: Reaps Value By Sponsoring Retro Reruns

June 26, 2020

Indian dairy giant Amul doubled its marketing spend across media during the lockdown across the country…

Travel Sponsorship Spend Goes Off A Cliff: New Strategies Needed For Post-COVID Recovery

June 6, 2020

The travel industry has hammered by the COVID-19 pandemic, but there are signs - in Asia-Pacific…

Indian OTTs Double Ad Spends To Signal New Trend

May 23, 2020

Advertisers in India have moved media budgets to OTT platforms to align with the spike in…

"Now is not the time to run and hide". A POV On The Sponsorship Industry In The COVID Era

May 8, 2020

As events are being cancelled and postponed due to the effects of COVID-19, rights holders and…
Mobile Gaming

Report: Brands Should Review APAC’s Lively Mobile Gaming Scene In Remote COVID Era

April 24, 2020

Gaming is one of the rare winners in an environment where consumers are confined to their…
FIFA World Cup China

Why Creativity Matters In Sports Sponsorship Activations?

February 8, 2020

As brands battle with the impact of short-termism in marketing, sports sponsorship is a strong alternative…