Marketing Strategy

Social Media a MUST for sponsorship campaigns: Survey

February 9, 2012

Almost 80% of senior sponsorship executives surveyed in a recent survey agreed that social media is a "must" for all Sponsorship campaigns, but only 25% were of the…

Sponsorship should capitalise on "multi-screening": Octagon

November 11, 2011

Sponsors should capitalise on the growing trend of "multi-screening" during the live broadcast of sports, says sports marketing agency Octagon.

Interview: How the global sports industry survived the GFC: Octagon

October 25, 2010

The global sports industry weathered the global financial crisis better than previous recessions, due largely to sponsorship's improving ability to prove its worth as a marketing discipline, says…