Marketing Strategy

Report: How To Impress China’s Mass Affluent Males

February 20, 2017

Whichever way you look at China, it's big. Population, TV ratings, the size of the Sponsorship market and so on. But every large mass can always be broken…

Report: Edelman Japan Reveals Tokyo 2020 Sponsors Must Prioritise Building A Legacy

December 12, 2016

With the Tokyo 2020 Olympics hype building up, major Japanese companies have been quick to join the sporting bandwagon with significant sponsorship investments.

ASN Exclusive: Content & Sponsorship Doubles Its Share of Media Spend in Asia

September 21, 2016

At the recent All That Matters conference, ASN’s CEO Ben Flint unveiled some critical findings on the Content and Sponsorship market in Asia, especially how - alongside paid…

Major Rum Brand Goes Incognito For Latest Digital Campaign

August 25, 2016

While Pokemon Go hogged the headlines for augmented reality treasure hunts across the world, Bacardi has conjured an unlikely but snazzy millennial-focused campaign via a private web browser…

Indian Premier League Study Proves Smart Activation Planning Outsmarts Big Spend

June 9, 2016

Despite well-documented scandals in the IPL - and the suspension of some of its celebrated teams - the just-concluded 2016 edition has clearly maintained its huge brand appeal…

Luxury Category Forecast to Spend Big in Digital

June 8, 2016

Spends on Luxury goods advertising in Asia shrank by 1.4% last year even though sales rose by 1.9% globally, according to a report from media agency Zenith Optimedia.

Brands Get Easy On The Ears: Affluent Chinese Are Voracious Music Listeners

April 22, 2016

Chinese marketers have grown to realise music is an effective means of engaging with local consumers, particularly affluent ones, and will be encouraged by a new report from…

Hong Kong Ad Spend Slows in line With Sponsorship Market

January 28, 2016

Annual growth in the Hong Kong ad industry trickled to 3% in 2015 while Sponsorship & Branded Content also slowed to its worst year since 2010.

Native Ad Spend Poised For An Almost 200% Growth In Asia Pacific

December 21, 2015

Spend on native advertising in Asia Pacific is expected to almost double over the next three years to USD16.9b, according to a report by Adyoulike, Europe’s leading native ad…

ASN INSIGHT: Who is to blame for the continually haphazard Media Sponsorship in Asia: the Agencies or the Networks?

December 17, 2015

This week, we already have featured some superb Branded Content from whisky manufacturer, Johnnie Walker. Unfortunately, these global examples that appear in media in Asia are putting home-grown…