Marketing Strategy

Under Armour Rejigs Marketing Plan; Bets Big On In-House Branded Content

January 18, 2020

Sportswear brand Under Armour is poised to intensify its Branded Content spends with a new global…

Study: Southeast Asian Marketers Braced For An Uncertain 2020

November 30, 2019

Over 75% of marketers in Southeast Asia say that new customer growth is slow or stagnant…

Budweiser Diversifies & Plans Deeper Cultural Partnerships In China

November 17, 2019

Popular American beer brand Budweiser has set its eyes on backing lifestyle and cultural brand partnerships…

Shiseido CEO Reveals Sponsorship Growth Plan: Logical Business Fundamentals Support

September 14, 2019

Japanese cosmetics brand Shiseido has begun to spend deeper in Sponsorship over the last few years, and - with some analysis - the firm has the right corporate…

Oppo Goes To Wimbledon; Focus Shifts To Major International Sport Platforms

April 28, 2019

In an inevitable move, Chinese smartphone brand Oppo has become the first Asian brand to partner The All England Lawn Tennis Club (AELTC), home of the Wimbledon Championships.

Samsung Ambushes Rival Apple With Jimmy Fallon Content Campaign

March 30, 2019

South Korea’s Samsung has come up with a novel way to steal Apple’s media hype, following a spate of Apple announcements, by collaborating with Jimmy Fallon.

Volkswagen Maintains Sponsorship Budget Skew In India

February 13, 2019

Through its content offerings, Volkswagen Motorsports India’s property, Ameo Cup, has resonated with sport fans across the country.

Family Brand Kia Switches to K-Pop, Post-Olympics

January 4, 2019

After a starring role in the family of sponsors at the Winter Olympics a year ago, South Korea’s Kia Motors is set to partner a stable of K-pop…

McDonald’s Dips Into The NBA In India

November 15, 2018

McDonald’s and National Basketball Association (NBA) are collaborating on NBA-themed promotions and interactive zones in select McDonald’s venues across India.