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Unilever Leverages Major Sports Sponsorships Deals
October 4, 2018
Unilever brands are banking on marquee sports sponsorships – including Formula One and football – to engage consumers in a meaningful way.
Content Marketing Is The Top Strategy In India, Say 57% Marketers
August 10, 2018
Social media marketing in India faced a 30% decline over the last year due to declining favour among marketers, according to a new report by Times Internet and…
Mastercard Focuses On Experiential Marketing
July 21, 2018
Mastercard is banking on experiential marketing to engage consumers around their passion points, a transition that partly mirrors a company stance that traditional advertising is “dead”.
Hyundai Builds Brand Equity With Chelsea: Reinforcing Resurgent Asian Portfolio
May 16, 2018
Chelsea FC's commercial coffers are brimming after its latest sleeve sponsorship deal with South Korean auto giant, Hyundai. The deal represents an interesting signal to ASN's analysts and…
Strong Growth Forecast For Asian Sponsorship Market In 2018: US$10b In Reach
May 9, 2018
Midway through Q2 and ASN is already forecasting a strong recovery year for the Asian Sponsorship market after quiet back-to-back years in 2016 and 2017. The magic figure…
Is It Time For Yum Brands To Raise Sponsorship Spend In India?
May 9, 2018
Yum Brands - holding company of quick-service restaurants KFC, Pizza Hut and Taco Bell - has seen double-digit revenue growth for Q1-2018 in India but its Sponsorship is…
Case Study: Nivea. Household Brand Needs To Swap Reservation For Ambition
May 1, 2018
Nivea - made by German FMCG giant Beiersdorf AG - is a relatively well-known household name, but the brand has never really made any waves in Asia. Not…
ASN-Sportel Asia Panel: Brands Want More Than Audience Ratings
April 17, 2018
At last month’s Sportel conference in Singapore, ASN’s CEO Ben Heyhoe Flint moderated a panel discussion with three senior brand owners based in Asia to understand how they…
Report: Event Sponsorship & Branded Digital Content Propel Global Branded Entertainment Revenue
April 17, 2018
Global branded entertainment marketing revenues has seen an increase of 8% to US$106.2b in 2017, thanks to event sponsorship and branded digital content, according to PQ Media’s Global…
The Detachment of E-Commerce Will Erode Consumer Brand Love. Clear Rationale for More Sponsorship
April 7, 2018
The world is embracing technology and technology is embracing consumers more and more, and while tech can help our lives immeasurably, there is a side-effect that has grown…
