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Bollywood A-Lister Kareena Kapoor Khan Endorses Puma
March 11, 2020
Puma has teamed up with Bollywood star Kareena Kapoor Khan as its latest celebrity endorser in…
BCCI Tightens Its Belt; Upcoming Indian Premier League Season Hit Hard
March 7, 2020
The BCCI, India’s cricket governing authority, has halved the prize money for this season’s Indian Premier…
Puma’s Collab With Kohli Pays Off In India
March 4, 2020
In November 2017, Puma launched its collaboration with One8 - the lifestyle brand owned by Indian…
Brands In India Tipped To Increase Investment In Influencer Marketing
February 29, 2020
Four out of five brands in India expect to boost spending on influencer marketing in 2020,…
Powerade Engages Indian Cricket Fans With Women’s T20 World Cup Activation
February 22, 2020
Coca-Cola’s energy drink brand Powerade has unveiled a digital campaign for the ICC 2020 Women’s T20…
Facebook Retreats From Big Ticket Sports Rights Bidding
February 1, 2020
Facebook is cutting back on original programming and the purchase of live sports rights for its…
Study: MTV India Identifies Five Trends Among Indian Youths
February 1, 2020
Growing non-political activism and a focus on the local are among the trends that youth media…
La Liga Deepens Digital Fan Engagement In India, Partners Local Fantasy Sports Platform
February 1, 2020
Fantasy sports platform Dream11 has become the official Indian fantasy game partner of La Liga, Spain’s…
Netflix Poised To Invest US$400m For Indian Content
December 6, 2019
Netflix has major plans for India, with CEO Reed Hastings saying yesterday that the OTT platform…
Logistics Giant DHL Continues To Back Indian Super League (ISL)
November 3, 2019
DHL Express will continue its association with this season’s Indian Super League (ISL), making it the fifth…
