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Puma’s Collab With Kohli Pays Off In India
March 4, 2020
In November 2017, Puma launched its collaboration with One8 - the lifestyle brand owned by Indian…
Brands In India Tipped To Increase Investment In Influencer Marketing
February 29, 2020
Four out of five brands in India expect to boost spending on influencer marketing in 2020,…
Powerade Engages Indian Cricket Fans With Women’s T20 World Cup Activation
February 22, 2020
Coca-Cola’s energy drink brand Powerade has unveiled a digital campaign for the ICC 2020 Women’s T20…
Facebook Retreats From Big Ticket Sports Rights Bidding
February 1, 2020
Facebook is cutting back on original programming and the purchase of live sports rights for its…
Study: MTV India Identifies Five Trends Among Indian Youths
February 1, 2020
Growing non-political activism and a focus on the local are among the trends that youth media…
La Liga Deepens Digital Fan Engagement In India, Partners Local Fantasy Sports Platform
February 1, 2020
Fantasy sports platform Dream11 has become the official Indian fantasy game partner of La Liga, Spain’s…
Netflix Poised To Invest US$400m For Indian Content
December 6, 2019
Netflix has major plans for India, with CEO Reed Hastings saying yesterday that the OTT platform…
Logistics Giant DHL Continues To Back Indian Super League (ISL)
November 3, 2019
DHL Express will continue its association with this season’s Indian Super League (ISL), making it the fifth…
Puma Turns Heads With Latest Branded Content Campaign
October 26, 2019
Puma India has notched another viral hit with Propah Lady, its latest branded campaign to tackle gender stereotypes.
Tech Companies Move Into India Sport To Reach Lower Tier Towns
October 14, 2019
Tech companies are diving into sport sponsorships to fuel engagement in India’s smaller towns as well as reach a larger audience across the nation.
