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Tennis Premier League (TPL) Pushes App To Boost The Sport’s Sponsorship Ecosystem In India
November 24, 2023
Tennis Premier League (TPL) has launched its mobile app to boost the sport’s sponsorship ecosystem for…
Challenger Energy Drink Brand Scores Cricketing Duo’s Endorsements, Eyeing Expansion In India
November 13, 2023
The cheekily monikered energy drink brand, Hell Energy, has secured celebrity endorsements from Indian pace bowlers…
Study: ICC ODI World Cup 2023 Witnesses 28% Rise In Ad Volumes
November 9, 2023
The ICC ODI World Cup 2023 registered an indexed growth of 28% from the first 15…
Famous Indian Celeb Malaika Arora Becomes Delhi Binny’s Brigade’s Brand Ambassador
October 19, 2023
India’s Tennis Premier League (TPL) team, Delhi Binny’s Brigade have announced homegrown celebrity Malaika Arora as…
ICC Cricket World Cup Scores On The Streaming Sponsorship Front
October 11, 2023
With the ICC Men’s Cricket World Cup 2023 fever gripping the globe— particularly subcontinent audiences— as…
India’s Female Athletes Score Major Sponsorship Inroads
February 24, 2023
It has been an eventful month for Indian female athletes culminating in a slew of sponsorship…
IPL 2022 Poised To Rake In Record Sponsorship Revenue
May 2, 2022
The 2022 Indian Premier League (IPL) is set to rake in over US$130m in sponsorship revenue,…
Tata Group Surprises With Rumoured IPL Title Sponsorship Takeover
April 5, 2022
News that Tata Group is poised to replace Vivo as title sponsor for the Indian Premier…
Indian-based Tyre Brand Books Big Return To Sports With IPL Deal
November 24, 2021
Tyre brand TVS Eurogrip has secured a principal sponsorship deal with reigning Indian Premier League (IPL)…
Axe Scores Cricket Game Integration To Woo Young Indian Men
October 1, 2021
Popular deodorant brand Axe has secured an in-game integration with mobile game World Cricket Championship 3…
