India

Indian Edtech Startup Roombr Secures Rahul Dravid’s Endorsement 

September 30, 2024

Emerging Indian edtech startup Roombr has secured an endorsement from cricket legend Rahul Dravid as it…

The Tennis Premier League (TPL) Strings A Trio Of Partnerships 

September 26, 2024

Japanese sport brand Yonex has renewed its long-term deal with the Tennis Premier League (TPL).  The…

Game Developer Krafton Seals Deepika Padukone Endorsement

September 18, 2024

Game-developing company Krafton India—the brains behind Battlegrounds Mobile India—has sealed a collaboration with Bollywood star Deepika…

Beats by Dre Scores Celebrity Endorsement Brace In India     

September 11, 2024

Apple-owned audio brand Beats by Dre has recently secured a brace of celebrity endorsements in India. …

American Cosmetic Brand Max Factor Eyes Indian Market With Latest Campaign

August 8, 2024

American cosmetic brand Max Factor wants a bigger stake in India’s makeup scene and has launched…

Indian Audio Brand boAt Secures Celebrity Endorsement  

July 16, 2024

Indian audio and wearables brand boAt audio has secured a celebrity endorsement deal with homegrown musician…

Indian Sporting Goods Maker Nivia Sports Partners Women’s Handball League  

June 11, 2024

In a boost for women’s sport, Indian sporting goods manufacturer Nivia Sports is poised to partner…

Consumer Electronics Giant TCL Secures Rohit Sharma Endorsement

May 20, 2024

Ahead of the much anticipated ICC Men’s T20 World Cup next month, the Indian arm of…

Coca-Cola Boosts Female Athletes In India With The Anju Bobby Sports Foundation (ABSF)  

April 30, 2024

Coca-Cola India, a subsidiary of The Coca-Cola Company, have an ongoing three-year partnership with  The Anju Bobby…

Emerging Bollywood Star Kartik Aaryan Endorses Bundesliga Dream India 

April 18, 2024

Rising Bollywood star Kartik Aaryan has become a celebrity endorser for the Bundesliga Dream India campaign…