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Indian Consumer Appliances Brand Atomberg Secures Coveted Cricket Partnership
January 15, 2024
Emerging India based home appliances brand Atomberg has become an official partner to the BCCI. It…
China’s iQOO Scores Landmark Deal With Indian Esports Team
December 21, 2023
In a landmark deal, Chinese consumer electronics brand iQOO has partnered Indian esports entity Team Soul,…
Rahul Dravid Secures Top Spot In Celebrity Endorsement List In ICC CWC' 2023: TAM
December 13, 2023
According to the latest TAM Sports report, Indian Men’s National Team coach Rahul Dravid, leads both…
Sponsorship in Asia - Market Analysis 2023
December 8, 2023
ASN has just released its 2023 Asia Sponsorship market overview with commentary from local agencies on…
Battlegrounds Mobile India (BGMI) Doubles Up In Recent Branded Content Efforts
December 5, 2023
Battlegrounds Mobile India (BGMI) has ramped up its branded content efforts since November. The popular mobile…
Tennis Premier League (TPL) Pushes App To Boost The Sport’s Sponsorship Ecosystem In India
November 24, 2023
Tennis Premier League (TPL) has launched its mobile app to boost the sport’s sponsorship ecosystem for…
Challenger Energy Drink Brand Scores Cricketing Duo’s Endorsements, Eyeing Expansion In India
November 13, 2023
The cheekily monikered energy drink brand, Hell Energy, has secured celebrity endorsements from Indian pace bowlers…
Study: ICC ODI World Cup 2023 Witnesses 28% Rise In Ad Volumes
November 9, 2023
The ICC ODI World Cup 2023 registered an indexed growth of 28% from the first 15…
Famous Indian Celeb Malaika Arora Becomes Delhi Binny’s Brigade’s Brand Ambassador
October 19, 2023
India’s Tennis Premier League (TPL) team, Delhi Binny’s Brigade have announced homegrown celebrity Malaika Arora as…
ICC Cricket World Cup Scores On The Streaming Sponsorship Front
October 11, 2023
With the ICC Men’s Cricket World Cup 2023 fever gripping the globe— particularly subcontinent audiences— as…
