India

American Cosmetic Brand Max Factor Eyes Indian Market With Latest Campaign

August 8, 2024

American cosmetic brand Max Factor wants a bigger stake in India’s makeup scene and has launched…

Indian Audio Brand boAt Secures Celebrity Endorsement  

July 16, 2024

Indian audio and wearables brand boAt audio has secured a celebrity endorsement deal with homegrown musician…

Indian Sporting Goods Maker Nivia Sports Partners Women’s Handball League  

June 11, 2024

In a boost for women’s sport, Indian sporting goods manufacturer Nivia Sports is poised to partner…

Consumer Electronics Giant TCL Secures Rohit Sharma Endorsement

May 20, 2024

Ahead of the much anticipated ICC Men’s T20 World Cup next month, the Indian arm of…

Coca-Cola Boosts Female Athletes In India With The Anju Bobby Sports Foundation (ABSF)  

April 30, 2024

Coca-Cola India, a subsidiary of The Coca-Cola Company, have an ongoing three-year partnership with  The Anju Bobby…

Emerging Bollywood Star Kartik Aaryan Endorses Bundesliga Dream India 

April 18, 2024

Rising Bollywood star Kartik Aaryan has become a celebrity endorser for the Bundesliga Dream India campaign…

Bharat Petroleum Corporation Limited (BPCL) Clinches Neeraj Chopra’s Endorsement 

March 19, 2024

State-owned Bharat Petroleum Corporation Limited (BPCL), one of the biggest oil and gas companies in India,…

Our Short Dive Into The Women’s Premier League (WPL) Sponsorship Landscape 

March 1, 2024

The sophomore season of the Women’s Premier League (WPL) 2024 will be held in two distinct…

Pavna Sports Venture Poised To Launch South Asia’s First Pro Women’s Handball League (WHL) 

February 12, 2024

Pavna Sports Venture is poised to launch the first professional Women’s Handball League (WHL) in South…

Bollywood Star Hrithik Roshan Endorses RuPay Prime Volleyball League 

February 8, 2024

Ahead of the third season of RuPay Prime Volleyball League powered by A23,  Bollywood superstar Hrithik Roshan…