November 15, 2018
McDonald’s and National Basketball Association (NBA) are collaborating on NBA-themed promotions and interactive zones in select McDonald’s venues across India.
November 9, 2018
Influencers have inverted the funnel to such an extent in recent years that marketers in India are starting to factor them into their annual calendars, according to a…
October 30, 2018
Netflix’s Chief Content Officer Ted Sarandos says the global streaming giant is planning an aggressive push into the Indian market, an effort that will involve increased original production…
October 24, 2018
The Association of Mutual Funds of India (AMFI) partnered with The Viral Fever (TVF) for the seven-episode web series Yeh Meri Family, which was launched earlier in July.
October 12, 2018
Cloud platform GoDaddy, granola bar maker Nature Valley, Oakley and Tata Motors are the latest to join a full sponsorship roster at the Airtel Delhi Half Marathon.
October 9, 2018
MTV India wants to be the market leader in the nation’s branded content landscape and feels it should contribute about 20-25% of its total revenue in the next…
October 5, 2018
Star India, the principal owner of Pro Kabbadi League (PKL), is likely to earn US$54.3m in revenue from the sixth edition of the tournament beginning this weekend. The…
October 3, 2018
India’s largest discount retail chain Brand Factory is backing ‘Weekends’, the latest web series by TVF’s YouTube comedy channel The Screen Patti (TSP), in a bid to reach…
September 25, 2018
There is a new generation of young Indian athletes, predominantly females, attracting brand endorsements at levels that are beginning to challenge the overpowering dominance of cricket endorsements.
September 21, 2018
Levi’s is celebrating the power of women and their determination to inspire change with the fourth edition of its popular #IShapeMyWorld campaign in India.