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Integrity Body Warns About Asian Betting Sponsorship Deals In European Football
July 24, 2020
The Global Lottery Monitoring System (GLMS) has warned European football clubs of the “damage to sports…
Broadcaster Pressures Top Tier Thai Football League To Resume Earlier
July 23, 2020
The Thai League 1 season could resume earlier than its scheduled restart in September, the Football…
Borussia Dortmund Gets Crafty With Digital-First Fan Engagement Efforts In Asia
July 23, 2020
With COVID-19 putting the brakes on pre-season global tours, Borussia Dortmund are going big on engaging…
Study: EPL's Increased Branding During "Closed" Games Dials Up Sponsor ROI
June 27, 2020
Commercial partners of English Premier League clubs could expect to receive global value between US$864k and…
Premier League Sponsors Innovate To Connect With Fans Ahead Of Restart
June 14, 2020
As the EPL returns to our screens on June 17 from its COVID-19 enforced hiatus, we…
Meiji Yasuda Renews J.League COVID-Activated Title Sponsorship
May 29, 2020
Japan's football league body - the J.League - has scored a “special sponsorship” with current title…
J.League Unveils Mobile App Bringing Fan Noise To Empty Stadia
May 29, 2020
Technology company Yamaha and J.League clubs have trialled a fan engagement platform to bring in remote crowd…
Vietnamese Battery Brand Renews AFF Suzuki Cup Deal
May 22, 2020
Vietnamese battery maker Pinaco has renewed its partnership with the Asean Football Federation’s (AFF) Suzuki Cup…
China’s Top-Tier Football League Eyes Return With Truncated Season
May 12, 2020
The Chinese Football Association has drafted a series of plans for the return of top-flight competition…
Juventus Engages Fans In China With Innovative Live Gameshow
May 7, 2020
Serie A’s Juventus has become the latest sports team to serve up online content for its…
