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Soju Category Leader Eyes Southeast Asian Expansion With AFF Suzuki Cup
November 12, 2020
Jinro - the leading maker of soju, the South Korean rice wine akin to China's baijiu…
Rakuten Backs FC Barcelona For One More Season
November 5, 2020
Japanese ecommerce leader Rakuten has renewed its shirt sponsorship deal with FC Barcelona for the 2021/2022…
Leading Asian Tyre Maker Challenges Establishment With Global Sports Sponsorship Expansion
October 30, 2020
Indian off-road tyre specialist Balkrishna Industries Limited (BKT) is widening its international sports sponsorship portfolio. The…
Clear Shampoo Partners Big Data Football Predictor In Indonesia
October 30, 2020
Unilever-owned shampoo brand Clear has backed the world’s “smartest” football pundit in Indonesia, in a landmark marketing…
Vivo Shifts To Global Sport Sponsorship With UEFA Deal
October 22, 2020
Chinese smartphone giant Vivo has become an official partner of the next two editions of the…
Casio Eyes Value From Landmark Southeast Asian Football Deal
October 9, 2020
Casio has become the Official Timekeeper for the AFF Suzuki Cup 2020 in a landmark deal,…
Inter Milan Scores SDY Sports As Asian Betting Partner
October 8, 2020
Serie A team Inter Milan have announced a two-year agreement with Asian bookie SDY Sports, the…
The Chinese White Goods Battle: Now Midea Expands Football Portfolio
October 2, 2020
Last week, Chinese consumer appliance brand Changhong made a high profile investment into the China National…
Qatar Airways Continues Sponsorship Portfolio Thanks To Government Bailout
October 1, 2020
With the pandemic battering the global airline industry, Qatar Airways has received a funding bailout from…
Douyin Strengthens Manchester City Partnership
September 25, 2020
Manchester City has formally confirmed a deal with Douyin that sees the Chinese video platform become…
