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South Korea’s Kumho Tyre Renews Spurs Deal
July 30, 2021
South Korean brand Kumho Tyre has negotiated a long-term extension to its sponsorship deal with EPL…
Oppo Backs AFF Suzuki Cup; Plants New Flag In Southeast Asia
July 15, 2021
Chinese smartphone brand Oppo has been named as the official smartphone of the AFF Suzuki Cup…
Japanese Video Game Giant Konami Drops Griezmann’s Sponsorship
July 7, 2021
FC Barcelona’s French attacker Antoine Griezmann has been dropped by Japanese video game giant Konami, one…
Hummel Inches Back Into Asia’s Football Sponsorship Scene
July 2, 2021
Danish sports apparel brand Hummel has scored a landmark deal with Indian Super League (ISL) franchise…
Major Japanese Publisher Scores Landmark Liverpool FC Deal
June 23, 2021
One of Japan’s biggest publishers, Kodansha, has penned a multi-year landmark deal with EPL giant Liverpool…
Chinese Dairy Giant Yili Dives Into Backing AFC Flagship Tournament
June 17, 2021
Chinese dairy major Yili Group have secured a deal with the Asian Football Confederation (AFC) to…
EPL Team Severs Fresh Ties With Asian Bookmaker Over Inappropriate Advertising
June 12, 2021
Norwich City have terminated their main sponsorship deal with obscure Asian bookmaker BK8 Sports as a…
Southeast Asia’s Biggest Football Tournament Adds Two More Sponsors
June 10, 2021
The Asean Football Federation (AFF) have added nutritional and wellness company Herbalife and Footballco as official partners…
K-League Dives Deeper Into NFTs With "Content Collectibles"
May 20, 2021
One of Asia’s major football leagues, the K-League, is entrenching itself further in the non-fungible token…
J.League Seeks Loss Compensation Over COVID-19 State Emergency
April 28, 2021
The J.League said it will seek compensation from the Japanese government for losses due to the…
