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Major Japanese Publisher Scores Landmark Liverpool FC Deal
June 23, 2021
One of Japan’s biggest publishers, Kodansha, has penned a multi-year landmark deal with EPL giant Liverpool…
Chinese Dairy Giant Yili Dives Into Backing AFC Flagship Tournament
June 17, 2021
Chinese dairy major Yili Group have secured a deal with the Asian Football Confederation (AFC) to…
EPL Team Severs Fresh Ties With Asian Bookmaker Over Inappropriate Advertising
June 12, 2021
Norwich City have terminated their main sponsorship deal with obscure Asian bookmaker BK8 Sports as a…
Southeast Asia’s Biggest Football Tournament Adds Two More Sponsors
June 10, 2021
The Asean Football Federation (AFF) have added nutritional and wellness company Herbalife and Footballco as official partners…
K-League Dives Deeper Into NFTs With "Content Collectibles"
May 20, 2021
One of Asia’s major football leagues, the K-League, is entrenching itself further in the non-fungible token…
J.League Seeks Loss Compensation Over COVID-19 State Emergency
April 28, 2021
The J.League said it will seek compensation from the Japanese government for losses due to the…
Saudi Arabia’s Futuristic City Project NEOM Partners AFC
March 31, 2021
Earlier this week, NEOM, a US$500b futuristic city project development in Tabuk, Saudi Arabia, run by…
Italian White Goods Brand Partners Inter Milan In China Expansion Plans
March 9, 2021
Serie A leader Inter Milan has taken another step in boosting its commercial presence in China, sealing a regional…
AIA Renews Football Deal In Singapore
March 4, 2021
AIA Singapore and the Football Association of Singapore (FAS) have renewed the insurer’s title sponsorship of…
Suning Severs Ties With Local Football Clubs: Who's Next?
March 2, 2021
Financially-strapped Chinese conglomerate Suning has announced that it is shutting down Jiangsu FC just months after…
