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FMCG/Foodstuffs
Jaguar Partners Nishikori
September 18, 2014
US Open finalist Kei Nishikori has become the brand ambassador for prestigious car manufacturer Jaguar in Japan.
Mary Kom Biopic Packs Punch With Brands
September 9, 2014
The Bollywood biopic of India’s Olympic bronze medal winning boxer Mary Kom, featuring Priyanka Chopra as the lead, has become a huge draw with brands.
Madhuri Dixit Endorses Mahakosh Soyabean Oil
August 18, 2014
Indian FMCG firm Ruchi Soya has sealed a deal with legendary Bollywood star and Jhalak Dikhhla Jaa judge Madhuri Dixit as the brand ambassador for Mahakosh Soyabean Oil.
INTERVIEW: Black Eyed Peas' Apl.de.ap talks to ASN about working with sponsors
May 23, 2014
When someone as influential as hip-hop legend Apl.de.ap from the Black Eyed Peas talks, ASN listens! At Music Matters in Singapore, we got to talk to him about…
Amitabh Bachchan Becomes Complan’s First Celebrity Endorser
February 20, 2014
The Indian subsidiary of US food brand Heinz has roped in the Bollywood star to endorse its milk-based health drink Complan.
Study Reveals Asian Consumers Are Active Online Brand Followers
January 24, 2014
Asian consumers spend up to 257% more on brands they follow online, according to the latest research from Waggener Edstrom Communications.
Delta Air Lines Strikes Sponsorship Deal With Kei Nishikori
November 19, 2013
World number 17 Kei Nishikori, 23, has sealed a two-year personal sponsorship deal with Delta Air Lines.
Manda Fermentation Secures Red Devils Deal
September 13, 2013
One of the most popular and biggest football clubs in the world, Manchester United has announced a five-year partnership with Japanese health foods company Manda Fermentation.
Nongshim Continues Partnership With AFC Wimbledon
August 23, 2013
Fourth-tier English football club AFC Wimbledon has continued their partnership with leading Korean instant noodle brand Nongshim. This was first established in January 2013.
Amul sponsors Indian team for London Olympics
February 29, 2012
Asia’s largest milk brand, Amul has expanded its global sponsorship portfolio through a deal with the Indian Olympic Association (IOA) and will back the nation’s team for the…
