FMCG/Foodstuffs

PepsiCo Banks On TikTok In Asia-Pacific's Marketing Arsenal

March 20, 2020

Following a partnership with adtech platform The Trade Desk, PepsiCo is poised to launch campaigns across…

Parasite Fever Hits Major South Korean Brands

February 16, 2020

Following the landmark Oscars to Bong Joon-Ho’s movie Parasite, several South Korean brands are celebrating the…

WWE Partners Noodle Giant In Could-Only-Be Japan Campaign!

May 21, 2019

Of all the US franchises based in Asia, arguably none has as much regional appeal pull as WWE. The Wrestling platform has largely focussed on events and content…

Delhi Half Marathon Maintains Half Million Levels

October 12, 2018

Cloud platform GoDaddy, granola bar maker Nature Valley, Oakley and Tata Motors are the latest to join a full sponsorship roster at the Airtel Delhi Half Marathon.

Knorr Experiments With In-Video Ad Insertion in HK Drama

September 21, 2018

Unilever is embedding Knorr ads into programming on TVB's myTV Super service, in a landmark initiative led by PHD Hong Kong which uses Mirriad's dynamic insertion technology.

Is Naomi Osaka Set To Be Asia’s Next Endorsement Darling?

September 19, 2018

Fresh from sealing Japan’s maiden Grand Slam title, tennis sensation Naomi Osaka is set to become a commercial magnet for major homegrown brands ahead of Tokyo 2020.

India’s FMCG Major Parle Finally Dives Into Branded Content

August 25, 2018

India’s homegrown FMCG giant Parle has finally plunged into the Branded Content world in its latest campaign to engage consumers.

What Does The PepsiCo Spending Hike Mean In Asia’s Sponsorship Market?

February 20, 2018

PepsiCo has revealed it would increase marketing spends behind its big brands such as Pepsi, Gatorade and Mountain Dew, according to its Vice Chairman.

Discovery India’s Battle Ops Guns Ahead With Record Sponsorship Haul

January 30, 2018

Discovery India’s latest documentary series Battle Ops has roped in 9 sponsors, over twice that of most factual television shows in the country.

FIFA Continues To Look For Sponsorship Dollars From The East

January 2, 2018

China won’t be taking part in the FIFA World Cup in Russia later this year, but that hasn’t deterred a series of leading Chinese brands capitalising on football…