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FMCG/Cosmetics & Toiletries
Will Hallyu Pay The Price For Korea-China Missile Shield Spat?
August 5, 2016
The THAAD missile-shield fallout between South Korea and China might affect the former’s entertainment content export to its biggest market.
Luxury Category Forecast to Spend Big in Digital
June 8, 2016
Spends on Luxury goods advertising in Asia shrank by 1.4% last year even though sales rose by 1.9% globally, according to a report from media agency Zenith Optimedia.
K-Drama Heartthrob Turns Captain For Jeju Air
May 4, 2016
Song Joong-ki, the hero in blockbuster Korean soap ‘Descendants of the Sun’, has scored yet another lucrative endorsement deal for his burgeoning coffers.
Bangladesh Cricket Star Bats For Huawei In Home Market
April 8, 2016
Chinese telco giant Huawei, which is aggressively expanding in South Asia, as added another celebrity endorser in its formidable kitty by bagging a partnership with Bangladeshi cricketing star…
Saina Nehwal Nets A Huawei Endorsement, Just Like Leo Messi
March 31, 2016
Huawei’s Honor series is banking on Indian badminton star Saina Nehwal’s popularity as it plans to increase its market share in the nation’s booming mobile market.
Flipkart Banks On Native Ad Platform
March 3, 2016
Indian ecommerce major Flipkart has gone live with its Brand Story Ads platform with over 50 leading brands in the mix, almost a year after acquiring global mobile…
Sponsorship Crisis at Kedah FA Ahead Of M-League Season
February 9, 2016
The Kedah Football Association (KFA) faces dire financial straits following sponsorship withdrawals due to recent turmoil in the state’s political arena.
Sponsorship Woes Brew For Kedah FA Ahead Of M-League Season
February 9, 2016
The Kedah Football Association (KFA) faces dire financial straits following sponsorship withdrawals due to recent turmoil in the state’s political arena.
ASN Interview: Former P&G executive Declares "Inevitable" Shift to Non-Traditional Media
December 18, 2015
In the competitive beauty industry, a recent trend has seen brands entering a no-holds-barred race in Non-traditional media spend as they wrestle for supremacy in Asia.
K-Pop Continues To Bank On Cosmetic Endorsements
December 3, 2015
Despite the proliferation of beauty vloggers becoming a major trend in Asia, Hallyu endorsements continue being the go-to-choice for South Korean beauty brands with an eye on global…
