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FMCG/Cosmetics & Toiletries
Cosmetic Brands Gun For Indian Share
July 19, 2017
Beauty is a booming business for mobile-first Indian millennials now, particularly those from Tier-II cities.
Chinese FMCG Brands Reign Supreme On Home Turf
June 21, 2017
China's urban FMCG market grew 3% to about US$190bn in 2016 and Chinese brands were the main beneficiaries as they captured greater market share at the expense of…
Report: How Brands Are Banking On Short-Form Video In China
May 25, 2017
Move over Snapchat and Instagram. Brands in China are using a more sophisticated beast when it comes to short-form video, according to research agency Chozan.
PHD Gets Inventive With AI For Lux Campaign In China
May 3, 2017
PHD China - the Omnicom Media Group agency - is banking on artificial intelligence (AI) to enable the integration of content consistently across multiple online video channels.
Interview: One Championship's Founder Chatri Sityodtong Reveals The Secrets To Their Sponsorship Edge In Asia
January 20, 2017
No Asian sporting property has captured a mass fanbase and blue-chip brands in the region like how ONE Championship has done so in recent years, ASN speaks to…
Forward Thinking Indian Corporations Hedge On Local MMA League
January 10, 2017
Super Fight League (SFL), India’s first Mixed Martial Arts league - created by British boxer Amir Khan and businessman Bill Dosanjh - is poised to pack a punch…
Sponsorship or Blackmail? Kelantan FA jump through hoops for their irrational sponsor
December 16, 2016
Google "Kelantan FA Sponsor", select Images... and you get a sea of pink, including some quirky images of the team lined up behind a bejewelled lady, in pink,…
Report: L2 Reveals International Cosmetic Brands Flock To Live-Streaming In China
November 24, 2016
With China’s live-streaming platforms gaining much traction among Chinese consumers, particularly millennials in the past year, beauty brands have been quick to ride on this trend.
Bollywood Dominates India’s Celebrity Endorsement Powerlist
November 3, 2016
In India’s celebrity endorsement race, Bollywood has stumped the sporting world, according to a recent report by American business consultancy firm Duff & Phelps.
Latest Kohli Endorsement Comes Across As Insincere
September 19, 2016
Indian cricket’s golden boy Virat Kohli has bagged yet another lucrative brand endorsement; but this one is going to be more of a challenge than previous partnerships.
