FMCG/Cosmetics & Toiletries

Report: China's eSports Market To Reach US$1.5B in 2020

July 2, 2018

A recent Tencent report forecasts that the Chinese esports market is expected to grow to US$1.5b in 2020, up from a market size of US$760m in 2017.

Case Study: Nivea. Household Brand Needs To Swap Reservation For Ambition

May 1, 2018

Nivea - made by German FMCG giant Beiersdorf AG - is a relatively well-known household name, but the brand has never really made any waves in Asia. Not…

L’Oreal Trumpets AI For Marketing Efforts

March 20, 2018

Artificial intelligence (AI) could potentially help marketers work faster, smarter and at scale, according to Rachel Weiss, VP of innovation and entrepreneurship at L'Oreal.

Lakme Treads The Tried And Tested Path With Isabelle Kaif Endorsement

January 5, 2018

Isabelle Kaif has joined the likes of Kareena Kapoor and Shraddha Kapoor to become the newest face of Indian cosmetic giant Lakme.

India's Leading Deodorant Brand Bets On Romance Author Collab

December 12, 2017

India’s leading deodorant brand ITC Engage has partnered with popular romance author Durjoy Dutta on a branded content campaign aptly called ‘Pocketful O’ Stories’.

Bindass’s Latest Sitcom Series Tere Liye Bro Backed By A Trio Of Local Brands

December 7, 2017

One of India’s most popular entertainment channels for millennials, Bindass, has announced a new branded content series titled Tere Liye Bro, debuting tomorrow.

India’s Next Top Model Season 3 Rolls On With Less Sponsors

November 1, 2017

MTV India has brought on four sponsors for its fashion reality show, India’s Next Top Model, with volumes a bit down in comparison to Season 2.

ASN Interview: StyleHaul’s Asia Pacific’s VP Philip Kitcher Reveals Secrets To A Great Branded Content Campaign

October 22, 2017

StyleHaul has been rocking up the world of fashionistas and beauty lovers with its diverse array of branded content offerings since 2011. ASN gets the insider view from…

Chinese Cosmetic Brand Commits US$232 MILLION Into Reality Show

September 21, 2017

Chinese organic cosmetics brand Hanhoo has invested an eye-watering RMB1.5 BILLION (US$223.2m) into a title sponsorship deal with provincial satellite broadcaster, Hunan TV.

Amorepacific Focuses On Southeast Asia

September 19, 2017

South Korea’s biggest cosmetics maker Amorepacific is creating new lines of products to suit Muslims and darker-skinned women in the Asean region as it tries to make up…