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FMCG/Cosmetics & Toiletries
Axe Scores Cricket Game Integration To Woo Young Indian Men
October 1, 2021
Popular deodorant brand Axe has secured an in-game integration with mobile game World Cricket Championship 3…
Shiseido Detours From Sports Sponsorships: Returns To Celeb Endorsements
July 8, 2021
Japanese skincare giant Shiseido has tapped on the power of celebrity endorsements to launch Ultimune on…
Unilever Displaces P&G at South Asian Pre-Eminent Sports Platform
June 15, 2021
Unilever have cemented its partnership with the Pakistan Cricket Board, as Surf Excel became the official…
Skincare Major SKII Unveils Athlete Themed Anime Series Ahead Of Tokyo 2020
May 6, 2021
Ahead of the upcoming Summer Olympics in Tokyo, SKII Studio, the film studio division of the…
SK-II Creates First Ever Film Studio, Expands Branded Content Portfolio
April 4, 2021
Japanese skincare giant SK-II has dived headfirst into launching its first ever film studio division and…
Male Grooming Brand Axe Guns For Men In India With Interactive Film
February 12, 2021
Hindustan Unilever (HUL)’s male grooming brand Axe has collaborated with streaming platform MX Player and media…
Pakistan Cricket Board Nets A Spate Of Deals
January 29, 2021
Sony Pictures Networks has secured a three-year partnership with the Pakistan Cricket Board (PCB) covering its…
Virtual Influencers Are The Latest Moneymakers For The Gaming World
January 13, 2021
China continues to be at the cutting-edge of developing virtual influencers; once only synonymous with the…
How Dettol and TikTok Danced A Handwash Message In India
August 21, 2020
TikTok has been been a casualty of the escalating trade wars involving the US, India and China,…
IPL’s Rajasthan Royals Scores Taboo-Breaking Deal With Sanitary Napkin Brand
August 20, 2020
A sanitary napkin brand emblazoned on the shirt of one of the biggest IPL franchises might…
