Esports

Thai Cinema Operator Partners With Dell on World’s First eSports Theatre

October 26, 2018

Thai cinema operator Major Cineplex has expanded its cinema business with the launch of a new eSports theatre, claiming to be the first in the world.

Nike Finally Jumps Into eSports Sponsorship

October 23, 2018

Nike has finally secured its maiden deal in the eSports world, scoring a brand endorsement deal with Chinese Electronic Sports athlete Jian “Uzi” Zihao.

Mastercard Becomes LoL’s First Global Sponsor

September 21, 2018

Mastercard has become the first global sponsor of esport League of Legends (LoL) after inking a multi-year deal with operator Riot Games.

Chinese OTT Platform Douyu Latches On To PSG E-Sports Team

August 15, 2018

Chinese streaming platform Douyu has secured a one-year deal with the esports team of reigning Ligue 1 champions Paris Saint-Germain (PSG).

Hyundai Bolsters European Club Football Sponsorship Deals

July 27, 2018

South Korean automobile giant Hyundai Motor has yet again moved into the European club football sponsorship game, sealing a brace of deals earlier this week.

PSG Activates For E-Sports Fans In ICC Singapore Debut

July 24, 2018

As part of its pre-season tour for the 2018 International Champions Cup (ICC) in Singapore, Paris Saint-Germain (PSG) will be holding an inaugural eSports Challenge together with local…

Singtel Ramps Up Its eSports Game

July 11, 2018

Singtel has created its own esports league with the launch of the PVP eSports Championship, banking on the fast-growing Southeast Asia's eSports industry.

Report: China's eSports Market To Reach US$1.5B in 2020

July 2, 2018

A recent Tencent report forecasts that the Chinese esports market is expected to grow to US$1.5b in 2020, up from a market size of US$760m in 2017.

Singapore-based eSports Team Flash Partners Lagardere To Milk Sponsorship Opportunities

June 3, 2018

With first-mover advantage, Singapore-based eSports organisation Team Flash eyes to become a major player in the largely untapped Southeast Asian market.

Interview: Culture Group's Michael Patent On Globe's New eSports Platform

May 20, 2018

Following the successful hosting of several eSports tournaments, the Filipino gaming scene has become one of the hottest in the Asean landscape and has now attracted the nation's…