Register
to get articles and more to your inbox
News & insights
Archive
Directory
Esports
Nike Finally Jumps Into eSports Sponsorship
October 23, 2018
Nike has finally secured its maiden deal in the eSports world, scoring a brand endorsement deal with Chinese Electronic Sports athlete Jian “Uzi” Zihao.
Mastercard Becomes LoL’s First Global Sponsor
September 21, 2018
Mastercard has become the first global sponsor of esport League of Legends (LoL) after inking a multi-year deal with operator Riot Games.
Chinese OTT Platform Douyu Latches On To PSG E-Sports Team
August 15, 2018
Chinese streaming platform Douyu has secured a one-year deal with the esports team of reigning Ligue 1 champions Paris Saint-Germain (PSG).
Hyundai Bolsters European Club Football Sponsorship Deals
July 27, 2018
South Korean automobile giant Hyundai Motor has yet again moved into the European club football sponsorship game, sealing a brace of deals earlier this week.
PSG Activates For E-Sports Fans In ICC Singapore Debut
July 24, 2018
As part of its pre-season tour for the 2018 International Champions Cup (ICC) in Singapore, Paris Saint-Germain (PSG) will be holding an inaugural eSports Challenge together with local…
Singtel Ramps Up Its eSports Game
July 11, 2018
Singtel has created its own esports league with the launch of the PVP eSports Championship, banking on the fast-growing Southeast Asia's eSports industry.
Report: China's eSports Market To Reach US$1.5B in 2020
July 2, 2018
A recent Tencent report forecasts that the Chinese esports market is expected to grow to US$1.5b in 2020, up from a market size of US$760m in 2017.
Singapore-based eSports Team Flash Partners Lagardere To Milk Sponsorship Opportunities
June 3, 2018
With first-mover advantage, Singapore-based eSports organisation Team Flash eyes to become a major player in the largely untapped Southeast Asian market.
Interview: Culture Group's Michael Patent On Globe's New eSports Platform
May 20, 2018
Following the successful hosting of several eSports tournaments, the Filipino gaming scene has become one of the hottest in the Asean landscape and has now attracted the nation's…
ASN-Sportel Asia Panel: Brands Want More Than Audience Ratings
April 17, 2018
At last month’s Sportel conference in Singapore, ASN’s CEO Ben Heyhoe Flint moderated a panel discussion with three senior brand owners based in Asia to understand how they…
