August 8, 2017
Ahead of the 2017/18 season, Manchester City has launched an ambitious mobile-first, global fan engagement platform that will personalise a fan's interaction with the club.
August 3, 2017
Aston Villa FC, battling to return to the EPL after a season in the Championship, is still able to attract high-end sponsors thanks to its Chinese ties.
July 20, 2017
Leicester City is the latest EPL club to announce a shirt sleeve sponsor, milking the league’s new commercial branding rules.
May 15, 2017
Everton’s longest-running shirt sponsor Chang has moved over to a new three-year community partnership.
March 25, 2017
Why has one of the world's biggest football leagues just set up in one of Asia's smallest football audience countries? We look behind the scenes of La Liga's…
November 1, 2016
While the Reds Devils’ march towards another domestic league title has stumbled recently, the commercial powerhouse continues to flex its might off the pitch and has scored its…
October 12, 2016
In a dramatic about face in Sponsorship strategy - and PR perceptions - Malaysia Airlines are on the verge of an aggressive marketing play in world sport, displacing…
October 5, 2016
Reigning EPL champions Leicester City FC continue to be a sponsorship magnet for Southeast Asian brands.
September 8, 2016
Global sports and entertainment marketing agency Octagon has pioneered a virtual reality (VR) activation for Standard Chartered Bank’s major sponsorship deal with Liverpool FC.
August 10, 2016
Asian online bookmaker TLCBET has struck a deal with the English Premier League’s new boys Middlesborough to become the club’s official betting and gaming partner.