English Premier League (EPL)

Man City Flexes Ambition With Latest Global Fan Engagement Tool

August 8, 2017

Ahead of the 2017/18 season, Manchester City has launched an ambitious mobile-first, global fan engagement platform that will personalise a fan's interaction with the club.

Hisense Continues Investing In The Beautiful Game

August 3, 2017

Aston Villa FC, battling to return to the EPL after a season in the Championship, is still able to attract high-end sponsors thanks to its Chinese ties.

Foxes Join The EPL Shirt Sleeve Sponsorship Brigade

July 20, 2017

Leicester City is the latest EPL club to announce a shirt sleeve sponsor, milking the league’s new commercial branding rules.

Chang Reworks Everton Partnership

May 15, 2017

Everton’s longest-running shirt sponsor Chang has moved over to a new three-year community partnership.
La Liga President Javier Tebas opens Singapore office

La Liga beats EPL, Serie A Into SEA; Dislodges Bundesliga

March 25, 2017

Why has one of the world's biggest football leagues just set up in one of Asia's smallest football audience countries? We look behind the scenes of La Liga's…

Manchester United Sleeps Tight With Chinese Bedding Partner

November 1, 2016

While the Reds Devils’ march towards another domestic league title has stumbled recently, the commercial powerhouse continues to flex its might off the pitch and has scored its…

Malaysia Airlines Rises from the Ashes with Liverpool FC, Overwriting Domestic Strategy with Global Play

October 12, 2016

In a dramatic about face in Sponsorship strategy - and PR perceptions - Malaysia Airlines are on the verge of an aggressive marketing play in world sport, displacing…

Emerging Insurance Player Partners Foxes For Brand Awareness

October 5, 2016

Reigning EPL champions Leicester City FC continue to be a sponsorship magnet for Southeast Asian brands.

Standard Chartered Leverages Liverpool Sponsorship With Virtual Reality

September 8, 2016

Global sports and entertainment marketing agency Octagon has pioneered a virtual reality (VR) activation for Standard Chartered Bank’s major sponsorship deal with Liverpool FC.

Major Asian Bookmaker Scores Partnership With Newly Promoted EPL Club

August 10, 2016

Asian online bookmaker TLCBET has struck a deal with the English Premier League’s new boys Middlesborough to become the club’s official betting and gaming partner.