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English Premier League (EPL)
Unknown Chinese Smartphone Leagoo Partners Spurs To Grow Global Brand
August 23, 2017
In a bid to increase its global awareness, relative unknown Chinese smartphone brand Leagoo has inked a five-year deal with EPL club Tottenham Hotspur as the club’s official…
Man City Flexes Ambition With Latest Global Fan Engagement Tool
August 8, 2017
Ahead of the 2017/18 season, Manchester City has launched an ambitious mobile-first, global fan engagement platform that will personalise a fan's interaction with the club.
Hisense Continues Investing In The Beautiful Game
August 3, 2017
Aston Villa FC, battling to return to the EPL after a season in the Championship, is still able to attract high-end sponsors thanks to its Chinese ties.
Foxes Join The EPL Shirt Sleeve Sponsorship Brigade
July 20, 2017
Leicester City is the latest EPL club to announce a shirt sleeve sponsor, milking the league’s new commercial branding rules.
Chang Reworks Everton Partnership
May 15, 2017
Everton’s longest-running shirt sponsor Chang has moved over to a new three-year community partnership.
La Liga beats EPL, Serie A Into SEA; Dislodges Bundesliga
March 25, 2017
Why has one of the world's biggest football leagues just set up in one of Asia's smallest football audience countries? We look behind the scenes of La Liga's…
Manchester United Sleeps Tight With Chinese Bedding Partner
November 1, 2016
While the Reds Devils’ march towards another domestic league title has stumbled recently, the commercial powerhouse continues to flex its might off the pitch and has scored its…
Malaysia Airlines Rises from the Ashes with Liverpool FC, Overwriting Domestic Strategy with Global Play
October 12, 2016
In a dramatic about face in Sponsorship strategy - and PR perceptions - Malaysia Airlines are on the verge of an aggressive marketing play in world sport, displacing…
Emerging Insurance Player Partners Foxes For Brand Awareness
October 5, 2016
Reigning EPL champions Leicester City FC continue to be a sponsorship magnet for Southeast Asian brands.
Standard Chartered Leverages Liverpool Sponsorship With Virtual Reality
September 8, 2016
Global sports and entertainment marketing agency Octagon has pioneered a virtual reality (VR) activation for Standard Chartered Bank’s major sponsorship deal with Liverpool FC.
