May 16, 2018
Chelsea FC's commercial coffers are brimming after its latest sleeve sponsorship deal with South Korean auto giant, Hyundai. The deal represents an interesting signal to ASN's analysts and…
May 2, 2018
Egypt Football Association’s head honcho has apologised to the nation’s superstar Mohamed Salah for a dispute over image rights, highlighting the clout of the 25-year-old Liverpool winger.
April 26, 2018
In the midst of hunting for Arsene Wenger’s successor, Arsenal has scored a global partnership with China’s BYD Auto for the electric car maker to become the club’s…
April 7, 2018
A match made in technology heaven? Dating app Tinder has scored a multi-year partnership with English Premier League leaders Manchester City, in a clear signal that this technology…
April 5, 2018
Despite a lacklustre season, Manchester United has added another Asian partnership to its coffers, this time teaming up with Chinese financial services group, Ping An Bank.
November 14, 2017
Amazon Prime has set its sights on the English Premier League, collaborating with title favourite Manchester City FC on an exclusive, behind-the-scenes TV series this season.
October 30, 2017
Cambodian brewery Khmer Beverages has secured a landmark, four-year deal until 2020 as Manchester City’s official beer partner in Southeast Asia.
October 3, 2017
Following its launch in La Liga and Bundesliga last season, several EPL and EFL clubs have begun to invest in cutting edge Digital Billboard Replacement technology.
September 29, 2017
Digital music streaming platform Deezer has extended its partnership with TalkSport, global audio partner of the English Premier League to engage EPL fans in Asia Pacific.
August 23, 2017
In a bid to increase its global awareness, relative unknown Chinese smartphone brand Leagoo has inked a five-year deal with EPL club Tottenham Hotspur as the club’s official…