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English Premier League (EPL)
Tourism Indonesia Surprises With Sadio Mane Move
October 23, 2018
Tourism Indonesia has come out of nowhere and secured an endorsement deal with Liverpool and Senegal footballer Sadio Mane.
AXA Borrows EPL Strategy From Rivals AIA and Ping An
October 5, 2018
French insurer AXA has scored a deal with Liverpool FC as the club’s first Global Insurance Partner in a multi-year deal, as part of a bid to push…
Twitter Expands APAC Video Content Roster
September 13, 2018
Twitter has unveiled a slew of new content partnerships across Asia-Pacific, further strengthening the social media giant’s roster of premium video content.
Flurry of EPL Bookie Sponsorship Deals, But Are They In Jeopardy?
August 18, 2018
Hot on the heels of several recent European football deals with Asian bookmakers, Leicester City FC - the Thai-owned club - has found a fellow Asian gambling partner.…
Chivas Scores Global Partnership With The Red Devils
August 9, 2018
Blended scotch whisky brand Chivas has scored a three-year global sponsorship deal with football’s biggest, Manchester United.
Asian & Middle Eastern Brands Lead In EPL Shirt Sponsorship
August 1, 2018
English Premier League (EPL) clubs will generate a combined record £313.6m (~US$411m) for the 2018/19 season from shirt sponsorships with Asian and Middle Eastern brands stepping up their…
Hyundai Bolsters European Club Football Sponsorship Deals
July 27, 2018
South Korean automobile giant Hyundai Motor has yet again moved into the European club football sponsorship game, sealing a brace of deals earlier this week.
China’s BYD Sponsorship With Arsenal Might Be Fraudulent
July 16, 2018
EPL club Arsenal appear to have been embroiled in a suspected sponsorship fraud involving Chinese electric vehicle makers BYD.
Facebook Bets On Live Football For Asian Markets
July 10, 2018
Facebook has snapped up its second major European football league rights deal in Asia, scoring an exclusive La Liga deal for the Indian subcontinent.
Liverpool FC Scores Bumper StanChart Renewal
May 25, 2018
Ahead of the UEFA Champions League final, Liverpool FC has agreed to a four-year extension with incumbent presenting sponsor, Standard Chartered Bank, reportedly worth US$214m.
