English Premier League (EPL)

Manchester City Usurping United In China? Another Partnership Lands

June 18, 2019

Reigning Premier League champions Manchester City are on a sponsorship spree in China and have announced yet another new commercial partnership there.

Baijiu Brand JNC Partners Manchester City

June 1, 2019

Premier League champions Manchester City have entered into a ground-breaking multi-year partnership with Chinese spirits brand JNC.

Mysterious Chinese Startup Secures Southampton Shirt Deal

May 14, 2019

English Premier League (EPL) club Southampton have announced a Chinese startup, still effectively in stealth phase, as their new main sponsor.

What is it With The Hotel Category & The Premier League? Now Marriott + Man U

February 21, 2019

Arguably the EPL's biggest brand, Manchester United, have announced a global marketing partnership with hotel chain Marriott International.

Qatar Airways Eyes An EPL Deal

November 6, 2018

The chief executive of Qatar Airways has hinted that the airline is in discussions with an English Premier League club to expand its global football sponsorship footprint.

Tourism Indonesia has come out of nowhere and secured an endorsement deal with Liverpool and Senegal footballer Sadio Mane.

Tourism Indonesia Surprises With Sadio Mane Move

October 23, 2018

Tourism Indonesia has come out of nowhere and secured an endorsement deal with Liverpool and Senegal footballer Sadio Mane.

AXA Borrows EPL Strategy From Rivals AIA and Ping An

October 5, 2018

French insurer AXA has scored a deal with Liverpool FC as the club’s first Global Insurance Partner in a multi-year deal, as part of a bid to push…

Twitter Expands APAC Video Content Roster

September 13, 2018

Twitter has unveiled a slew of new content partnerships across Asia-Pacific, further strengthening the social media giant’s roster of premium video content.

Flurry of EPL Bookie Sponsorship Deals, But Are They In Jeopardy?

August 18, 2018

Hot on the heels of several recent European football deals with Asian bookmakers, Leicester City FC - the Thai-owned club - has found a fellow Asian gambling partner.…