August 23, 2019
Budweiser 0.0, AB InBev's new 'lite' non-alcoholic beer, is partnering Star Sports to deepen their relationship with European football, especially the Premier League.
August 15, 2019
Manchester United have added Asian betting brand Yabo Sport to their portfolio of global commercial partners earlier this month.
July 25, 2019
City Football Group (CFG), the owners of reigning Premier League champions Manchester City, has extended its global partnership deal with Nissan.
July 24, 2019
American beer brand Budweiser is deepening its involvement in football sponsorship, entering two-year global deals with England’s Premier League and Spain’s La Liga respectively.
July 16, 2019
China’s MG Motor has expanded its regional partnership with reigning UEFA Champions League winner Liverpool FC into the global tier.
July 11, 2019
Premier League club Chelsea have extended their long-running partnership with Thailand’s Singha Beer until 2022.
June 26, 2019
Asia’s leading online bookmaker Fun88 has announced a deal with basketball legend Kobe Bryant as it expands across the globe.
June 18, 2019
Reigning Premier League champions Manchester City are on a sponsorship spree in China and have announced yet another new commercial partnership there.
June 1, 2019
Premier League champions Manchester City have entered into a ground-breaking multi-year partnership with Chinese spirits brand JNC.
May 14, 2019
English Premier League (EPL) club Southampton have announced a Chinese startup, still effectively in stealth phase, as their new main sponsor.