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English Premier League (EPL)
Resurgent Premier League Club Eyes Asian Expansion Through Roc Nation
November 26, 2020
Leeds United have become the first Premier League club to seal a partnership with Roc Nation,…
Douyin Strengthens Manchester City Partnership
September 25, 2020
Manchester City has formally confirmed a deal with Douyin that sees the Chinese video platform become…
Politics Kills Yet Another Chinese Sponsorship. EPL (not IPL) this time
August 20, 2020
Premier League’s Southampton are reportedly searching for a new main sponsor amid growing uncertainty over their…
Integrity Body Warns About Asian Betting Sponsorship Deals In European Football
July 24, 2020
The Global Lottery Monitoring System (GLMS) has warned European football clubs of the “damage to sports…
Study: EPL's Increased Branding During "Closed" Games Dials Up Sponsor ROI
June 27, 2020
Commercial partners of English Premier League clubs could expect to receive global value between US$864k and…
Premier League Sponsors Innovate To Connect With Fans Ahead Of Restart
June 14, 2020
As the EPL returns to our screens on June 17 from its COVID-19 enforced hiatus, we…
Chinese Electronics Giant Haier Quashes Manchester United Shirt Sponsorship Claims
November 29, 2019
Chinese consumer electronics giant Haier have refuted reports they are set to become shirt sponsors for…
Insurer AIA Partners With Football Social Network Dugout To Boost Spurs Activation Across Asia
November 3, 2019
The pan-Asian life insurance group plans to tap into Dugout’s expertise to increase the reach and…
Blockchain First: Superbloke Game Raises Profile With Manchester City
August 27, 2019
South Korean sports service developer Superbloke has become Manchester City’s first Blockchain-based Gacha partner in a regional deal.
Budweiser Lights Up EPL Coverage on Star Sports: Increases Depth in Football
August 23, 2019
Budweiser 0.0, AB InBev's new 'lite' non-alcoholic beer, is partnering Star Sports to deepen their relationship with European football, especially the Premier League.
