English Premier League (EPL)

Hisense Deepens Football Sponsorship; Partners Leeds

December 10, 2020

Chinese consumer electronics giant Hisense has become an official partner of English Premier League team Leeds…

Resurgent Premier League Club Eyes Asian Expansion Through Roc Nation

November 26, 2020

Leeds United have become the first Premier League club to seal a partnership with Roc Nation,…

Douyin Strengthens Manchester City Partnership

September 25, 2020

Manchester City has formally confirmed a deal with Douyin that sees the Chinese video platform become…

Politics Kills Yet Another Chinese Sponsorship. EPL (not IPL) this time

August 20, 2020

Premier League’s Southampton are reportedly searching for a new main sponsor amid growing uncertainty over their…

Integrity Body Warns About Asian Betting Sponsorship Deals In European Football

July 24, 2020

The Global Lottery Monitoring System (GLMS)  has warned European football clubs of the “damage to sports…

Study: EPL's Increased Branding During "Closed" Games Dials Up Sponsor ROI

June 27, 2020

Commercial partners of English Premier League clubs could expect to receive global value between US$864k and…

Premier League Sponsors Innovate To Connect With Fans Ahead Of Restart

June 14, 2020

As the EPL returns to our screens on June 17 from its COVID-19 enforced hiatus, we…
Manchester United

Chinese Electronics Giant Haier Quashes Manchester United Shirt Sponsorship Claims

November 29, 2019

Chinese consumer electronics giant Haier have refuted reports they are set to become shirt sponsors for…
AIA Spurs Dugout

Insurer AIA Partners With Football Social Network Dugout To Boost Spurs Activation Across Asia

November 3, 2019

The pan-Asian life insurance group plans to tap into Dugout’s expertise to increase the reach and…
Superbloke Manchester City

Blockchain First: Superbloke Game Raises Profile With Manchester City

August 27, 2019

South Korean sports service developer Superbloke has become Manchester City’s first Blockchain-based Gacha partner in a regional deal.