English Premier League (EPL)

Douyin Strengthens Manchester City Partnership

September 25, 2020

Manchester City has formally confirmed a deal with Douyin that sees the Chinese video platform become…

Politics Kills Yet Another Chinese Sponsorship. EPL (not IPL) this time

August 20, 2020

Premier League’s Southampton are reportedly searching for a new main sponsor amid growing uncertainty over their…

Integrity Body Warns About Asian Betting Sponsorship Deals In European Football

July 24, 2020

The Global Lottery Monitoring System (GLMS)  has warned European football clubs of the “damage to sports…

Study: EPL's Increased Branding During "Closed" Games Dials Up Sponsor ROI

June 27, 2020

Commercial partners of English Premier League clubs could expect to receive global value between US$864k and…

Premier League Sponsors Innovate To Connect With Fans Ahead Of Restart

June 14, 2020

As the EPL returns to our screens on June 17 from its COVID-19 enforced hiatus, we…
Manchester United

Chinese Electronics Giant Haier Quashes Manchester United Shirt Sponsorship Claims

November 29, 2019

Chinese consumer electronics giant Haier have refuted reports they are set to become shirt sponsors for…
AIA Spurs Dugout

Insurer AIA Partners With Football Social Network Dugout To Boost Spurs Activation Across Asia

November 3, 2019

The pan-Asian life insurance group plans to tap into Dugout’s expertise to increase the reach and…
Superbloke Manchester City

Blockchain First: Superbloke Game Raises Profile With Manchester City

August 27, 2019

South Korean sports service developer Superbloke has become Manchester City’s first Blockchain-based Gacha partner in a regional deal.
Budweiser Star Sports Premier League

Budweiser Lights Up EPL Coverage on Star Sports: Increases Depth in Football

August 23, 2019

Budweiser 0.0, AB InBev's new 'lite' non-alcoholic beer, is partnering Star Sports to deepen their relationship with European football, especially the Premier League.
Manchester United

Asian Bookie Yabo Sport Joins Manchester United’s Global Portfolio

August 15, 2019

Manchester United have added Asian betting brand Yabo Sport to their portfolio of global commercial partners earlier this month.