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COVID-19
Pepsi Seals Insta Deal With Lockdown Hero Sonu Sood
June 5, 2020
PepsiCo has signed Sonu Sood for its latest Instagram campaign in India to spread the message…
Meiji Yasuda Renews J.League COVID-Activated Title Sponsorship
May 29, 2020
Japan's football league body - the J.League - has scored a “special sponsorship” with current title…
J.League Unveils Mobile App Bringing Fan Noise To Empty Stadia
May 29, 2020
Technology company Yamaha and J.League clubs have trialled a fan engagement platform to bring in remote crowd…
India’s Gulf Oil Fuels Post-Lockdown Optimism With MS Dhoni Video
May 28, 2020
Gulf Oil, a leading lubricant brand in India, has recently activated an animated video campaign featuring…
Indian OTTs Double Ad Spends To Signal New Trend
May 23, 2020
Advertisers in India have moved media budgets to OTT platforms to align with the spike in…
Report: Global Sports Sponsorship Takes A US$17.2b Hit In 2020
May 21, 2020
Global sports sponsorship spend in 2020 is set to plunge by US$17.2b due to the COVID-19…
Puma's Profits Down, How Will It Impact Sponsorship In Asia?
May 15, 2020
Puma has reported a poor first quarter of 2020, with its net profit falling by over…
One Championship Bags Tech Deals; Bracing For Closed-Door Events
May 15, 2020
Singapore-based MMA property One Championship has completed four sponsorship deals with technology companies for the rest…
US$800m Blow For IOC With Tokyo 2020 Postponement
May 15, 2020
The International Olympic Committee (IOC) expects the Tokyo 2020 Olympic Games postponement to cost the organisation…
China’s Top-Tier Football League Eyes Return With Truncated Season
May 12, 2020
The Chinese Football Association has drafted a series of plans for the return of top-flight competition…
