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COVID-19
J.League Seeks Loss Compensation Over COVID-19 State Emergency
April 28, 2021
The J.League said it will seek compensation from the Japanese government for losses due to the…
Major Cycling Event Returns To Hong Kong In May As A Glimmer Of Normality
April 21, 2021
The UCI Nations Cup cycling event in Hong Kong is ready to go ahead next month…
Asian Sports Championships Looking To Restart In Bubbles; But Are The Economics There?
February 23, 2021
The tension of restarting cultural activities - such as sports events - versus maintaining society's wellbeing…
Beijing 2022 Piques Sponsorship Activation: Brands Still Cautious In “New Normal”
February 11, 2021
The Chinese winter sports industry has seen a leap in retail-related sales with less than a…
Tokyo 2020 Tipped To Be The Most Expensive Summer Olympics
December 4, 2020
Organisers of the postponed Tokyo 2020 Olympics are estimating that the event’s delay will cost US$1.9b,…
Vietnamese GP Dropped From 2021 Formula One Calendar
November 12, 2020
In a major blow to Southeast Asian motor racing fans, the Vietnamese Grand Prix has been…
Rakuten Backs FC Barcelona For One More Season
November 5, 2020
Japanese ecommerce leader Rakuten has renewed its shirt sponsorship deal with FC Barcelona for the 2021/2022…
Sanya 2020 Asian Beach Games Scores A Slew Of Local Deals
October 15, 2020
Sanya 2020 has sealed deals with a slew of companies to back the upcoming Asian Beach…
Qatar Airways Continues Sponsorship Portfolio Thanks To Government Bailout
October 1, 2020
With the pandemic battering the global airline industry, Qatar Airways has received a funding bailout from…
IPL Advertising Proves To Be Pandemic Resistant: 200+ Brands On Board
September 11, 2020
Despite the spectre of COVID-19 pandemic globally, the Indian Premier League (IPL) continues being one of…
