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COVID-19
How Dettol and TikTok Danced A Handwash Message In India
August 21, 2020
TikTok has been been a casualty of the escalating trade wars involving the US, India and China,…
South Korean Stadiums Return To Empty Stands As COVID-19 Surges
August 20, 2020
Less than a month after welcoming fans back to stadiums, professional sports teams in Seoul and…
Apparel Brands Battle US$95.4 Billion Revenue Losses in APAC: How Will It Impact The Region’s Sponsorship Market?
August 7, 2020
The COVID-19 pandemic is likely to cost the apparel and footwear industries across the Asia-Pacific region…
COVID-19 Postpones 2020 Suzuki Cup Until Next Year
July 31, 2020
The 2020 Asean Football Federation Suzuki Cup national team football competition has been postponed until next…
UAE Poised To Host This Season’s Disrupted Indian Premier League
July 30, 2020
This season’s Indian Premier League (IPL) cricket competition will take place in the United Arab Emirates…
Broadcaster Pressures Top Tier Thai Football League To Resume Earlier
July 23, 2020
The Thai League 1 season could resume earlier than its scheduled restart in September, the Football…
Pakistan Cricket Takes 30-40% Haircut On Pepsi Renewal
July 17, 2020
Among other COVID-related sponsorship woes, the Pakistan Cricket Board (PCB) has had to renew its contract…
Chinese Government Clamps Down On International Sports Events For 2020
July 11, 2020
The Chinese government has said the country will not be hosting most of its planned international…
BCCI Conjures Creative Plan For National Team Shirt Deal
July 10, 2020
COVID-19 has wrought havoc on the Indian sports sponsorship industry and now the BCCI is bracing…
Beijing 2022 Strengthens Domestic Backing With Four New Deals
July 3, 2020
The Beijing 2022 Winter Olympics organising committee has secured deals with a quartet of official domestic…
