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COVID-19
Tokyo 2020 Organisers Poised For Sponsorship Renegotiations
June 27, 2020
Tokyo 2020 organisers will negotiate with sponsors next month about the implications of the postponed Olympics.…
Study: EPL's Increased Branding During "Closed" Games Dials Up Sponsor ROI
June 27, 2020
Commercial partners of English Premier League clubs could expect to receive global value between US$864k and…
Amul Wins The Lockdown Marketing Race: Reaps Value By Sponsoring Retro Reruns
June 26, 2020
Indian dairy giant Amul doubled its marketing spend across media during the lockdown across the country…
Study: How COVID-19 Has Impacted HK Media Consumption
June 20, 2020
The COVID-19 pandemic has changed people’s lives, their spending habits, and media consumption patterns in Hong…
South Korean Baseball Struggles With Loss of Gate Revenue
June 19, 2020
South Korean baseball was one of the first sporting leagues to resume after the COVID-19 enforced…
Wanda Sports Q120 Revenue Drops By 26%
June 14, 2020
Wanda Sports Group’s (WSG) total annual first-quarter revenues dropped by 26 per cent to US$180.3m, primarily…
COVID-19 Halts 2020 Singapore Grand Prix & Hits Resulting Tourism Revenues
June 14, 2020
The 2020 edition of the Singapore Grand Prix which was slated to take place in mid…
ICC Approve Test Shirt Sponsorship As Part Of COVID-19 Response
June 14, 2020
In a break from tradition, the International Cricket Council (ICC) has sanctioned prominent front-of-shirt sponsors during…
Tokyo Preps For A Scaled Down Olympics Next Year
June 6, 2020
Plans for the Tokyo 2020 Olympic and Paralympic Games to be a pared down event next…
Travel Sponsorship Spend Goes Off A Cliff: New Strategies Needed For Post-COVID Recovery
June 6, 2020
The travel industry has hammered by the COVID-19 pandemic, but there are signs - in Asia-Pacific…
