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Consumer Electronics
Toshiba Renews Rugby World Cup Deal
February 9, 2015
Global electronics behemoth Toshiba has renewed its deal to become an official sponsor of this year’s Rugby World Cup in England, which runs from September 18 to October…
Asia & Middle East Fuel Global Sports Growth
January 12, 2015
A recent report by respected sports marketing research agency Repucom has focused on the growing influence of Asian and Middle Eastern investment in elite sports around the globe.
Xiaomi Pumps In US$1 Billion For Content Creation
November 7, 2014
Chinese smart mobile manufacturer Xiaomi, the world’s third largest brand, will invest US$1 billion in the development of TV and video content for its rapidly growing consumer market.
Hisense Races Into Lotus F1 Partnership
August 29, 2014
China-based consumer and electronic appliances manufacturing giant Hisense will sponsor the Lotus F1 team in a short-term deal.
INTERVIEW: Dan Sloan, Editor-in-Chief, Nissan Global Media Centre speaks to ASN on Nissan's Content effort
July 3, 2014
More and more brands are moving to control their own Branded Content. Red Bull's Media House, Philips' Content Hub in Singapore... and now Nissan has its own Newsroom.
Bridgestone fulfils ASN 2014 prediction with IOC Partnership
June 13, 2014
Japanese tyre manufacturer Bridgestone has announced a lucrative ten-year deal to become a top-tier sponsor of the International Olympic Committee (IOC).
Suning Becomes Barca’s First Chinese Sponsor
June 12, 2014
FC Barcelona has sealed a three-year partnership deal with Chinese electronic goods retailer Suning Company.
Study Reveals Asian Consumers Are Active Online Brand Followers
January 24, 2014
Asian consumers spend up to 257% more on brands they follow online, according to the latest research from Waggener Edstrom Communications.
ATP Chennai Open Announces Sponsorship Deals
January 3, 2014
IMG Reliance, the primary organiser of the Indian Subcontinent’s only ATP World Tour Event have announced a slew of new and renewed sponsorships.
Swansea AFC Scores LG Electronics Deal
October 14, 2013
Wales-based English Premier League team, Swansea AFC, has secured a sponsorship deal with Korean conglomerate LG Electronics.
