Register
to get articles and more to your inbox
News & insights
Archive
Directory
Consumer Electronics
LG Electronics Strikes Endorsement With Indian Grandmaster Vantika Agarwal
May 2, 2025
The Indian arm of consumer electronics major LG Electronics has struck an endorsement deal with grandmaster…
South Korean Conglomerates Latch Onto Films To Raise Brand Awareness
November 8, 2024
In recent years, there has been a burgeoning trend of major South Korean companies latching onto…
Esports World Cup Scores A Brace Of Major Sponsors
July 3, 2024
Ahead of the inaugural Esports World Cup (EWC), EWCF, the organiser of the annual tournament, has…
Hisense Expands UEFA Partnership To Cover VAR Screens
June 4, 2024
Chinese consumer electronics giant Hisense has been appointed by UEFA as the exclusive official video assistant referee…
Samsung Dives Into A Series Of Global Extreme Sports Deals
April 1, 2024
Ahead of the Paris 2024 Summer Olympics, major South Korean electronics brand Samsung have plunged into…
Study: YouGov BrandIndex Reveals Positive Consumer Attitudes Towards Tokyo 2020 Official Sponsors
August 31, 2021
Despite the COVID-19 pandemic-related restrictions of Summer Olympics in Tokyo, the sponsors of the Games gained…
Panasonic Taps Into Naomi Osaka’s Values With Latest Endorsement
June 24, 2021
Japanese tennis star Naomi Osaka has added another brand to her burgeoning endorsement portfolio after signing…
No Sponsorship Politics For Chinese Brand Anker In India
April 23, 2021
Chinese electronics brand Anker has signed has signed one of India's rising cricket stars, all-rounder Washington…
TCL Looking For Deals: Breaks New Ground With Asian Esports Platform
November 27, 2020
Chinese consumer electronics giant, TCL - one of the largest players in the TV world -…
Kent RO Continues Investing In Cricket Across South Asia
May 5, 2019
In a move to cater to international markets, Indian water purifier company Kent RO Systems Limited has announced its Principal Sponsorship deal for the Sri Lanka Cricket Team…
