Conglomerate

CITIC Group Underspending Despite Fresh Investment In Badminton & Fencing

July 13, 2017

State-owned CITIC Guoan Group - the minority owners of Chinese Super League (CSL) club Beijing Guoan - is diversifying its sporting investment in the capital as it hooks…

Hisense Yuans On With FIFA

April 10, 2017

After breaking ground as the first global partner from China for the 2016 European Championships in France, consumer electronics brand Hisense has deepened its involvement with the beautiful…
Thomson Reuters

Is Asian Games 2018 Jakarta Out Of Luck With Tapped-Out Asia?

March 31, 2017

Ahead of the 18th Asian Games in Jakarta next year, ASN forecasts that the Indonesian government will find it tough to find significant sponsorship deals to fund the…

Yahoo Singapore Unveils Storytellers To Court Brands

March 6, 2017

Yahoo Singapore has unveiled its platform Storytellers, which aims to be an all-in-one content marketing pitstop for brands and agencies banking on the company’s editorial expertise, extensive data,…
Super Fight League MMA

Forward Thinking Indian Corporations Hedge On Local MMA League

January 10, 2017

Super Fight League (SFL), India’s first Mixed Martial Arts league - created by British boxer Amir Khan and businessman Bill Dosanjh - is poised to pack a punch…
Sponsorship in Asia in rude health

Report: SBI Reveals Difficulties Of Appraising eSports

November 4, 2016

While we have been hearing so much about the valuation of eSports across the world, it is difficult to discern its true financial impact. Sports Business International (SBI)…

Samsung Goes 360° With NY Times

November 2, 2016

Global consumer electronics giant Samsung has recently partnered the New York Times for the launch of The Daily 360, a digital journalism initiative allowing the audience to be…

Chinese Basketball Clubs Unveil New Partnerships Despite Woes

October 18, 2016

Despite stumbling blocks for owners to reform the Chinese Basketball Association (CBA) league into a private and profitable franchise such as the NBA, two clubs have managed to…

Twitter Joins IPL's Fierce Digital Rights Race

October 17, 2016

The race for Indian Premier League’s digital rights has intensified with social media giant Twitter poised to join the pack of corporate heavyweights.

Indian Creative Agency Flexes Ambitions With Sports Feature Film Foray In Vietnam

September 7, 2016

Indian content agency Greymatter Entertainment has made its first foray into the film industry with a Vietnamese feature called "Sut" slated for theatrical release this November.