May 30, 2018
In an atypical move, the University of the Philippines Fighting Maroons basketball team has bagged a deal with the American manufacturing conglomerate, 3M.
February 16, 2018
With less than two months before IPL 2018 kicks off, rights owners have been busy stitching sponsorship deals together with brands to reach the masses.
January 12, 2018
The confectionery arm of South Korean conglomerate Lotte has big ambitions in India and hopes the nation would contribute to 5% of its US$5b global revenues by 2020.
January 2, 2018
China won’t be taking part in the FIFA World Cup in Russia later this year, but that hasn’t deterred a series of leading Chinese brands capitalising on football…
December 4, 2017
The world’s first T10 cricket league - a ten-over short-form version played in just 90 minutes - debuts in the United Arab Emirates next week with an Indian…
November 27, 2017
Vietnamese conglomerate VinGroup is funding a new local football academy in Hanoi, spearheaded by former British footballers including Ryan Giggs and Paul Scholes.
September 13, 2017
Real Madrid will partner Chinese conglomerate Lai Sun Group to build an interactive football experience centre in Zhuhai, Guangdong Province in China.
August 22, 2017
With 'black swans' and 'grey rhinos' (obvious and predictable dangers to a country's economy) dominating headlines in China, the impact of Central Party curbs is now starting to…
August 21, 2017
Mobile gaming and advertising revenues were the pivotal drivers behind Chinese internet giant Tencent’s excellent Q217 results, posting 59% growth in revenues and 70% growth in profits.
July 20, 2017
Leicester City is the latest EPL club to announce a shirt sleeve sponsor, milking the league’s new commercial branding rules.