Conglomerate

University of the Philippines Fighting Maroons basketball team has bagged a deal with the American manufacturing conglomerate, 3M

US Conglomerate 3M Signs Rare Deal in Asia

May 30, 2018

In an atypical move, the University of the Philippines Fighting Maroons basketball team has bagged a deal with the American manufacturing conglomerate, 3M.

IPL 2018 Ushers Sponsorship Windfall For Franchises

February 16, 2018

With less than two months before IPL 2018 kicks off, rights owners have been busy stitching sponsorship deals together with brands to reach the masses.

Will Lotte's Sponsorship Investment Rise In India?

January 12, 2018

The confectionery arm of South Korean conglomerate Lotte has big ambitions in India and hopes the nation would contribute to 5% of its US$5b global revenues by 2020.

FIFA Continues To Look For Sponsorship Dollars From The East

January 2, 2018

China won’t be taking part in the FIFA World Cup in Russia later this year, but that hasn’t deterred a series of leading Chinese brands capitalising on football…
t10 cricket league

Debut Short-Form Cricket Tournament Bags Murky Sponsor

December 4, 2017

The world’s first T10 cricket league - a ten-over short-form version played in just 90 minutes - debuts in the United Arab Emirates next week with an Indian…

VinGroup Backs Ryan Giggs Helmed Football Academy In Vietnam

November 27, 2017

Vietnamese conglomerate VinGroup is funding a new local football academy in Hanoi, spearheaded by former British footballers including Ryan Giggs and Paul Scholes.

Real Madrid Gets Techy In China

September 13, 2017

Real Madrid will partner Chinese conglomerate Lai Sun Group to build an interactive football experience centre in Zhuhai, Guangdong Province in China.

China's Grey Rhinos Crackdown Will Impact Sports & Entertainment Industry

August 22, 2017

With 'black swans' and 'grey rhinos' (obvious and predictable dangers to a country's economy) dominating headlines in China, the impact of Central Party curbs is now starting to…

Gaming & Ads Fuel Tencent's Q2 Earnings; AI On The Horizon

August 21, 2017

Mobile gaming and advertising revenues were the pivotal drivers behind Chinese internet giant Tencent’s excellent Q217 results, posting 59% growth in revenues and 70% growth in profits.

Foxes Join The EPL Shirt Sleeve Sponsorship Brigade

July 20, 2017

Leicester City is the latest EPL club to announce a shirt sleeve sponsor, milking the league’s new commercial branding rules.