Conglomerate

Bangladeshi Conglomerate Uses Sport Sponsorship to Push Global Business Aspirations

April 26, 2016

Leading Bangladesh consumer electronics, mobile and automobile maker Walton has secured title sponsorship of the Dhaka Premier Division Cricket League (DPDCL), the nation’s domestic List-A one-day league.

Bangladesh Cricket Star Bats For Huawei In Home Market

April 8, 2016

Chinese telco giant Huawei, which is aggressively expanding in South Asia, as added another celebrity endorser in its formidable kitty by bagging a partnership with Bangladeshi cricketing star…

Saina Nehwal Nets A Huawei Endorsement, Just Like Leo Messi

March 31, 2016

Huawei’s Honor series is banking on Indian badminton star Saina Nehwal’s popularity as it plans to increase its market share in the nation’s booming mobile market.

Singaporean Media Giant SPH Scales Up Branded Content Game With New Stake

March 25, 2016

Singapore Press Holdings (SPH), publisher of one of the region's oldest newspapers The Straits Times, has acquired a 35% stake worth almost USD5m in video content firm Brand…

Barcelona Eyes Vietnam Next For Asian Expansion

March 1, 2016

According to publisher VnExpress, reigning UEFA Champions League holders FC Barcelona will soon partner Vietnamese corporations as it widens its commercial reach in the continent.

Confident Group Forays Into Sri Lanka With Major Cricket Sponsorship

November 24, 2015

Sports Marketing, Entertainment and Licensing startup Baseline Ventures has brokered a pivotal deal with Confident Group to sponsor both the Sri Lankan T20 men and women national teams…

Doosan Renews Long-standing Open Championship Partnership

July 16, 2015

Korean conglomerate Doosan, which specialises in infrastructure support business, has renewed its sponsorship of the Open Championship until 2019.

Buoyant Tigers Snare Another Lucrative Domestic Sponsorship

May 25, 2015

Following the national ODI team’s exploits in the Cricket World Cup earlier this year, Bangladesh Cricket Board has unveiled local mobile phone operator Robi Axiata as its sponsor…

PyeongChang Sponsorship Woes Get Minor Reprieve With Samsung Partnership

April 7, 2015

Local organisers of PyeongChang’s 2018 Winter Olympics have secured a domestic deal, worth USD92.2m from Samsung Group.

KBO Seals New Title Partner

March 4, 2015

Tirebank has secured a three-year deal to become a partner of the Korean Baseball Organisation (KBO) League from its 34th to 36th season.