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Wanda Group Builds A Long-Term Partnership With FIBA
September 3, 2019
Buoyed by basketball fever in China, Wanda Group has recently extended its partnership with The International Basketball Federation (FIBA) until 2031.
Tencent Invests In Chinese Anime Platform Kuaikan
August 29, 2019
Tencent has invested US$125m in online anime platform Kuaikan, as part of the Internet giant’s long-term efforts to monetise popular Gen Z platforms.
Dalian Wanda Poised To Invest A Whopping US$297m In Chinese Football
May 1, 2019
After a forced exit from its European football positions, Dalian Wanda Group is poised to invest a whopping US$297m to boost the Chinese football industry.
NBA Deepens Alibaba Partnership
March 12, 2019
The NBA has expanded its partnership with the Alibaba Group to provide basketball fans in China with more league content and a new online shopping experience.
Twitter Gets Gung Ho Over K-Pop Content
February 8, 2019
Twitter is gearing up as the place to be for Kpop fans across the globe to find out and discuss what’s happening in the scene, according to the…
South Korean Top 5 Chaebol Breaks Out Of Asia
August 23, 2018
One of South Korea’s largest chaebols (family-controlled conglomerate) and a regular supporter of sports inside South Korea, has made a landmark, three-year deal with Spanish football giant Barcelona.
Hyundai Bolsters European Club Football Sponsorship Deals
July 27, 2018
South Korean automobile giant Hyundai Motor has yet again moved into the European club football sponsorship game, sealing a brace of deals earlier this week.
Indian Engineering Pioneer Kirloskar Bags Rare Sponsorship
July 6, 2018
Indian engineering conglomerate Kirloskar is backing CNN’s branded content series Going Green Heroes as it courts C-suite business decision makers and government functionaries in Southeast Asia.
Guest Feature: Why China Is Already The Biggest Winner At The 2018 FIFA World Cup
June 19, 2018
The 2018 FIFA World Cup in Russia seems to have already been won by a nation that’s not even participating! China.
2018 FIFA World Cup Scrabbles & Gets More Chinese Backing
June 11, 2018
Two more Chinese companies have come on board the 2018 FIFA World Cup jamboree, as brands are gripped by football fever.
