Register
to get articles and more to your inbox
News & insights
Archive
Directory
Conglomerate
Guest Feature: Why China Is Already The Biggest Winner At The 2018 FIFA World Cup
June 19, 2018
The 2018 FIFA World Cup in Russia seems to have already been won by a nation that’s not even participating! China.
2018 FIFA World Cup Scrabbles & Gets More Chinese Backing
June 11, 2018
Two more Chinese companies have come on board the 2018 FIFA World Cup jamboree, as brands are gripped by football fever.
US Conglomerate 3M Signs Rare Deal in Asia
May 30, 2018
In an atypical move, the University of the Philippines Fighting Maroons basketball team has bagged a deal with the American manufacturing conglomerate, 3M.
IPL 2018 Ushers Sponsorship Windfall For Franchises
February 16, 2018
With less than two months before IPL 2018 kicks off, rights owners have been busy stitching sponsorship deals together with brands to reach the masses.
Will Lotte's Sponsorship Investment Rise In India?
January 12, 2018
The confectionery arm of South Korean conglomerate Lotte has big ambitions in India and hopes the nation would contribute to 5% of its US$5b global revenues by 2020.
FIFA Continues To Look For Sponsorship Dollars From The East
January 2, 2018
China won’t be taking part in the FIFA World Cup in Russia later this year, but that hasn’t deterred a series of leading Chinese brands capitalising on football…
Debut Short-Form Cricket Tournament Bags Murky Sponsor
December 4, 2017
The world’s first T10 cricket league - a ten-over short-form version played in just 90 minutes - debuts in the United Arab Emirates next week with an Indian…
VinGroup Backs Ryan Giggs Helmed Football Academy In Vietnam
November 27, 2017
Vietnamese conglomerate VinGroup is funding a new local football academy in Hanoi, spearheaded by former British footballers including Ryan Giggs and Paul Scholes.
Real Madrid Gets Techy In China
September 13, 2017
Real Madrid will partner Chinese conglomerate Lai Sun Group to build an interactive football experience centre in Zhuhai, Guangdong Province in China.
China's Grey Rhinos Crackdown Will Impact Sports & Entertainment Industry
August 22, 2017
With 'black swans' and 'grey rhinos' (obvious and predictable dangers to a country's economy) dominating headlines in China, the impact of Central Party curbs is now starting to…
