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Nike Unleashes Sleek Esports Spot In China
October 16, 2020
The Chinese esports market is worth over US$385m this year and millions of Gen Zs have…
Sanya 2020 Asian Beach Games Scores A Slew Of Local Deals
October 15, 2020
Sanya 2020 has sealed deals with a slew of companies to back the upcoming Asian Beach…
Chinese White Goods Maker Changhong Backs The National Badminton Team
September 25, 2020
Chinese white goods maker Changhong has become the latest sponsor of the China National Badminton Team.…
Chinese Online Bookie Yabo Scores Regional Deal With AC Milan
September 11, 2020
Serie A club AC Milan is set to boost its commercial presence across Asia through a…
Tesla Breaks New Ground With Tencent Gaming
September 10, 2020
The electric carmaker Tesla - owned by firebrand entrepreneur Elon Musk - has emulated Maserati through…
Politics Kills Yet Another Chinese Sponsorship. EPL (not IPL) this time
August 20, 2020
Premier League’s Southampton are reportedly searching for a new main sponsor amid growing uncertainty over their…
Asian Banks Leverage Esports Popularity With Sponsorship Deals
August 8, 2020
Esports has become the latest route to engage Gen Z audiences in Asia as banks in…
Suning-owned Inter Milan Continues Social Media Rise In China
August 5, 2020
Serie A giants Inter Milan have seen their social media following in China rise to six…
Borussia Dortmund Gets Crafty With Digital-First Fan Engagement Efforts In Asia
July 23, 2020
With COVID-19 putting the brakes on pre-season global tours, Borussia Dortmund are going big on engaging…
More Evidence On The Strength Of Mobile Esports In Asia
July 18, 2020
The COVID-19 pandemic has seen the emergence of mobile esports to challenge the dominance of PC…
