Register
to get articles and more to your inbox
News & insights
Archive
Directory
China
New Esports Era Formed As 20-Something Retirees Able To Book Endorsements
December 11, 2020
Has Esports reached a new epoch? While still very much at the start of a (very…
Hisense Deepens Football Sponsorship; Partners Leeds
December 10, 2020
Chinese consumer electronics giant Hisense has become an official partner of English Premier League team Leeds…
Tencent Eyes Growth In Virtual Music Entertainment
December 3, 2020
China’s Tencent Music Entertainment Group (TME) has invested in Wave, one of the fast-emerging players of…
Li-Ning Stays Close To Basketball Roots: Nets Jimmy Butler
November 26, 2020
Chinese sports brand Li-Ning has secured a multi-year shoe endorsement deal from Miami Heat forward Jimmy…
Chelsea FC Widens Chinese Content Reach With Weibo Deal
November 13, 2020
Chelsea FC have become the first English Premier League club to partner Weibo, the Sina-owned Chinese…
Chinese Energy Drink Upgrades From Local To Global With FIBA
November 6, 2020
Henan Zhongwo Beverage (marketed as "T Power") has secured a deal to become an official partner…
AIA Rolls Out Fresh Spurs-Themed Branded Content Series For Asia
October 29, 2020
Insurance giant AIA is poised to leverage on its partnership with English Premier League club Spurs…
Budweiser Weaves Esports Into Drink Driving Campaign in China
October 23, 2020
In recent years, Budweiser has gained significant mindshare in China with many of its sponsorship investments…
Nike Unleashes Sleek Esports Spot In China
October 16, 2020
The Chinese esports market is worth over US$385m this year and millions of Gen Zs have…
Sanya 2020 Asian Beach Games Scores A Slew Of Local Deals
October 15, 2020
Sanya 2020 has sealed deals with a slew of companies to back the upcoming Asian Beach…
