China

New Esports Era Formed As 20-Something Retirees Able To Book Endorsements

December 11, 2020

Has Esports reached a new epoch? While still very much at the start of a (very…

Hisense Deepens Football Sponsorship; Partners Leeds

December 10, 2020

Chinese consumer electronics giant Hisense has become an official partner of English Premier League team Leeds…

Tencent Eyes Growth In Virtual Music Entertainment

December 3, 2020

China’s Tencent Music Entertainment Group (TME) has invested in Wave, one of the fast-emerging players of…

Li-Ning Stays Close To Basketball Roots: Nets Jimmy Butler

November 26, 2020

Chinese sports brand Li-Ning has secured a multi-year shoe endorsement deal from Miami Heat forward Jimmy…

Chelsea FC Widens Chinese Content Reach With Weibo Deal

November 13, 2020

Chelsea FC have become the first English Premier League club to partner Weibo, the Sina-owned Chinese…

Chinese Energy Drink Upgrades From Local To Global With FIBA

November 6, 2020

Henan Zhongwo Beverage (marketed as "T Power") has secured a deal to become an official partner…

AIA Rolls Out Fresh Spurs-Themed Branded Content Series For Asia

October 29, 2020

Insurance giant AIA is poised to leverage on its partnership with English Premier  League club Spurs…

Budweiser Weaves Esports Into Drink Driving Campaign in China

October 23, 2020

In recent years, Budweiser has gained significant mindshare in China with many of its sponsorship investments…

Nike Unleashes Sleek Esports Spot In China

October 16, 2020

The Chinese esports market is worth over US$385m this year and millions of Gen Zs have…

Sanya 2020 Asian Beach Games Scores A Slew Of Local Deals

October 15, 2020

Sanya 2020 has sealed deals with a slew of companies to back the upcoming Asian Beach…