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LaLiga Expands Reach In China With CFL Partnership
May 30, 2025
Spain’s elite professional football league LaLiga has struck a four-year strategic partnership with the Chinese Professional…
Migu Strikes Landmark Partnership With PL’s Wolves
April 23, 2025
China Mobile’s Migu, a major player in China’s sports broadcasting landscape, has struck a landmark partnership…
French Skincare Brand Avene Scores Table Tennis Superstar Fan Zhendong’s Endorsement
April 10, 2025
Premium French skincare brand Avene has recently secured an endorsement from Chinese table tennis supersta Fan…
Esports World Cup Foundation (EWCF) Deepens Reach in China With Tencent Esports Collab
February 24, 2025
Esports World Cup Foundation (EWCF), the Riyadh based organiser of the eponymous international esports tournament, is…
Popular Perfume Brands Bank On Young Chinese Male Celebrity Endorsements
February 14, 2025
It is no surprise that popular perfume brands have been collaborating with Chinese celebrity endorsements in…
Chinese Smartphone Maker Honor Scores Esports Pro Yinuo’s Endorsement
January 9, 2025
Leading Chinese smartphone maker Honor launched its gaming-centric model late last year and roped in esports pro…
Ace Chinese Paddler Fan Zhendong Becomes Endorsement Magnet
January 7, 2025
Since stepping away from the ITTF rankings alongside Chen Meng and Ma Long, table tennis star…
Durex Continues Run Of Cheeky Branded Content Campaigns In China
November 28, 2024
Global condom giant Durex continues its tried-and-tested tongue-in-cheek social media campaign messaging in China with its…
SK-II Secures Amber Liu As Its Latest Celebrity Endorser
June 7, 2024
Facing a competitive skincare market in China, SK-II has tapped on Taiwanese-American indie singer and rapper…
CFA’s Club Naming Rights Sponsorship U-Turn To Stabilise Finances
January 9, 2024
Football clubs in China will be allowed to use the names of commercial sponsors in their…
