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China National Sports Group (CNSG) and Singapore Investment Firm White Group Collaborate To Develop Sporting IPs
November 17, 2023
China National Sports Group (CNSG) and Singapore based investment firm White Group have recently inked a…
China’s Luckin Coffee Partners Victoria’s Secret
October 6, 2023
With an eye on reviving its foothold in the Chinese market, Victoria’s Secret has collaborated with…
Prada Zooms In On Sport Partnerships In China
July 21, 2023
Italian luxury brand Prada has amped up the glamourous stakes of the 2023 FIFA Women’s World…
Chinese Companies Clinch International Canoe Federation (ICF) Deals
April 19, 2023
The International Canoe Federation (ICF) has signed three two-year partnership deals with Chinese companies encompassing sponsorship, licensing,…
Louis Vuitton Continues Investing In Chinese Celebrity Endorsements
January 29, 2023
Luxury label Louis Vuitton treads through its tried-and-tested celebrity endorsement route, with Chinese idol Dylan Wang…
Nike Standout With Chinese Esports Icon Deal
November 10, 2022
With China’s esports industry dominating the market and contributing to almost a third of the world’s…
China To Account For A Third Of Global Esports Revenue
May 2, 2022
According to the latest intelligence report released by Newzoo, it is estimated that the global esports…
How Electric Auto Manufacturer Polestar Is Using China Arts As Brand Driver
November 25, 2021
In late October, Beijing’s X Museum secured a sponsorship deal with Swedish electric car company Polestar.…
Chinese Dairy Giant Mengniu Cements FIFA World Cup Partnership
November 11, 2021
FIFA has announced a deal that sees Chinese dairy giant Mengniu become an official partner of…
What Emma Raducanu’s Meteoric Ascent Means For Luxury Brands In Asia?
September 27, 2021
Emma Raducanu’s fairytale rise to sporting stardom is poised to make her one of the most…
