Register
to get articles and more to your inbox
News & insights
Archive
Directory
China
Michael Kors Banks On JC-T Endorsement For Foothold In Chinese Youth Market
January 5, 2024
American luxury brand Michael Kors has recently sealed a celebrity endorsement from Chinese idol Tan Jianci,…
Sponsorship in Asia - Market Analysis 2023
December 8, 2023
ASN has just released its 2023 Asia Sponsorship market overview with commentary from local agencies on…
Challenger Japanese Sport Brand Descente Backs China’s Winter Sport Teams
December 6, 2023
Earlier in November, Japanese sport brand Descente has scored a partnership deal with the China’s national…
Chinese Rock Band Second Hand Rose Becomes An Endorsement Magnet
November 21, 2023
Since clinching the title for Chinese music variety show The Big Band Season 3, underground Chinese rock…
China National Sports Group (CNSG) and Singapore Investment Firm White Group Collaborate To Develop Sporting IPs
November 17, 2023
China National Sports Group (CNSG) and Singapore based investment firm White Group have recently inked a…
China’s Luckin Coffee Partners Victoria’s Secret
October 6, 2023
With an eye on reviving its foothold in the Chinese market, Victoria’s Secret has collaborated with…
Prada Zooms In On Sport Partnerships In China
July 21, 2023
Italian luxury brand Prada has amped up the glamourous stakes of the 2023 FIFA Women’s World…
Chinese Companies Clinch International Canoe Federation (ICF) Deals
April 19, 2023
The International Canoe Federation (ICF) has signed three two-year partnership deals with Chinese companies encompassing sponsorship, licensing,…
Louis Vuitton Continues Investing In Chinese Celebrity Endorsements
January 29, 2023
Luxury label Louis Vuitton treads through its tried-and-tested celebrity endorsement route, with Chinese idol Dylan Wang…
Nike Standout With Chinese Esports Icon Deal
November 10, 2022
With China’s esports industry dominating the market and contributing to almost a third of the world’s…
