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Celebrity (Non-sport)
Budweiser Extends Music Strategy From China to India
April 23, 2019
Budweiser Experiences recently launched ‘Be A King’ - its branded content campaign in India - with a short featuring two of the nation’s brightest hip hop stars.
Nike Usurps Adidas For Tennis Star Naomi Osaka
April 9, 2019
Women’s tennis sensation Naomi Osaka has negotiated a fresh sponsorship deal with Nike, ending her association with Adidas.
Indian E-Fashion Tailer & Apparel Brand fbb Freshens Up Image With Local Rapper
April 3, 2019
Indian conglomerate Future Group’s e-fashion arm fbb has leapt onto the local hip hop bandwagon by collaborating with rapper Naezy.
AIA Adds Aaron Kwok to Beckham in Endorsement Team
November 30, 2018
AIA Hong Kong has launched a new campaign with Hong Kong megastar Aaron Kwok, for AIA Vitality, including a series of branded content videos and Facebook live broadcast…
Puma Finally Lands K-League Kit Sponsorship
November 27, 2018
K-League club Suwon Samsung Bluewings have signed a deal with Puma which will see the sports apparel brand sponsoring the club’s kits for the upcoming season.
L’Oreal Reveals Content Marketing Secrets In India
October 18, 2018
L’Oreal is banking on content marketing to woo consumers across India, particularly tier 2 and 3 cities, for the festive and wedding season.
Singapore Tourism Board (STB) Invests In "Passionate" Branded Content Fund
October 12, 2018
The Singapore Tourism Board is investing in ‘Fast Forward’, a US$723k fund to encourage creatives in the island to make local content for a global audience.
Resurgent Levi’s Inspires Women In India
September 21, 2018
Levi’s is celebrating the power of women and their determination to inspire change with the fourth edition of its popular #IShapeMyWorld campaign in India.
Flipkart Continues Sponsorship Spree In Q318
September 13, 2018
E-tailer Flipkart has launched India Ka Fashion Capital, its latest branded content campaign to woo the nation's fashion consumers.
Kohli Becomes The Most Marketable Asian Athlete On Instagram
July 25, 2018
Virat Kohli is the only Asian athlete to rank highly on the Instagram Rich List, according to Hopper HQ.com, the popular social media platform’s scheduling tool.
