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Celebrity (Non-sport)
Flipkart Continues Sponsorship Spree In Q318
September 13, 2018
E-tailer Flipkart has launched India Ka Fashion Capital, its latest branded content campaign to woo the nation's fashion consumers.
Kohli Becomes The Most Marketable Asian Athlete On Instagram
July 25, 2018
Virat Kohli is the only Asian athlete to rank highly on the Instagram Rich List, according to Hopper HQ.com, the popular social media platform’s scheduling tool.
What Does The Uniqlo-Solange Art Collab Mean For Asia?
April 18, 2018
It might be a continent away, but Uniqlo's latest sponsorship in the art world is very on pattern for its non-sports portfolio of partnerships.
Edgy Run It Campaign from Nike Korea Sets New Bar
February 1, 2018
Wieden+Kennedy's latest Nike "Run It" campaign for the South Korean market has set a new bar for branded content from an apparel brand as it targets the nation’s…
Top Southeast Asia eSports team Mineski Pro Partners AirAsia
January 26, 2018
AirAsia, which is known for betting on emerging Sponsorship platforms, has scored a one-year deal with Southeast Asian eSports team Mineski Pro.
Which Celebrities Rule The Japanese Endorsement Market?
January 23, 2018
We all know that Asian brands love a good celebrity endorsement - just last week we reported on India's fascination - now it's the turn of Japan and…
FORECAST: What can we expect from the BIGGEST SPONSOR IN ASIA as it enters Singapore?
January 17, 2018
The dominant Chinese handset brand VIVO has finally made its debut in the Singapore market... but what can we expect from the biggest sponsor in Asia in 2016?
Lakme Treads The Tried And Tested Path With Isabelle Kaif Endorsement
January 5, 2018
Isabelle Kaif has joined the likes of Kareena Kapoor and Shraddha Kapoor to become the newest face of Indian cosmetic giant Lakme.
Challenger Indian Sportswear Brand Bats Ahead With Shikhar Dhawan
November 21, 2017
Challenger Indian sportswear brand Alcis Sports has scored a two-year endorsement deal with Indian cricketer Shikhar Dhawan.
India’s Fastest Growing Handset Brand Xiaomi Signs Landmark Bollywood Endorsement Deal
November 3, 2017
Chinese handset brand Xiaomi has secured its landmark endorsement deal in the Indian market, with Bollywood star Katrina Kaif plugging its new Redmi Y series.
