Celebrity (Non-sport)

Puma Contrasts Kohli Deal with Emerging Indian Actress

June 12, 2017

Global sporting brand Puma has broadened its celebrity portfolio in India after the record-breaking US$16.4m deal with Indian cricket captain Virat Kohli earlier this year.

K-Pop Group Soothes Korea-China Tension With eTailer Deal

May 31, 2017

K-pop girl group Dream Catcher has scored a lucrative endorsement deal in China’s fashion retail scene.

Shakira Fans Go On A Global Treasure Hunt

May 24, 2017

Sony Music has launched a location-based digital initiative to mobilise musician Shakira’s global fanbase ahead of her upcoming album launch.

Dior Faces Social Media Meltdown In China

May 10, 2017

French luxury brand Christian Dior has been brutally flamed on social media for its appointment of Chinese celebrity Angelababy, as its first brand ambassador in China.

Pantene Spend On The Slide; Still Shuns Sport While Competition Diversifies

April 7, 2017

Pantene has made yet another investment into 'Non-sport' sponsorship platforms. The endorsement of a Filipina teen soap star adds to what looks like an unhealthy obsession with an…

Will H&M Spend Big In India’s Sponsorship Market?

April 6, 2017

India is one of the hottest growth markets for Swedish fast fashion company Hennes & Mauritz (H&M), which plans to open stores in smaller towns nationwide.

Challenger Yoghurt Beverage Sways To Bollywood's Yummy Mummy

March 30, 2017

Yakult Danone India, a joint venture between Yakult Honsha and Groupe Danone, will bank on the popularity of Bollywood celebrity and former Big Brother UK contestant Shilpa Shetty,…