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Celebrity (Non-sport)
Big B & PC Replace Aamir Khan As Incredible India’s Brand Ambassadors
January 22, 2016
Bollywood superstars Amitabh Bachchan and Priyanka Chopra are the new brand ambassadors of the Incredible India campaign, becoming the first to be directly hired by the government.
K-Pop Continues To Bank On Cosmetic Endorsements
December 3, 2015
Despite the proliferation of beauty vloggers becoming a major trend in Asia, Hallyu endorsements continue being the go-to-choice for South Korean beauty brands with an eye on global…
ASN INTERVIEW: Challenger brand Puma is Highly Selective; Looks For Brand DNA Fit Above All Else
November 30, 2015
Well known for its global sponsorship of the showman of athletics, Usain Bolt, and now R&B rebel Rihanna, Puma is clearly a brand that does things its own way.…
Huawei Throws Sport Sponsorship Playbook in the Bin in Asia; Opts for Non-sport instead
November 27, 2015
Chinese telco giant Huawei is making an obvious change in its Asian Sponsorship investment strategy, telegraphed by a fresh transmedia entertainment deal in Malaysia.
Lee Min Ho Plugs Ferrero Rocher As The Confectionery Giant Expands In Asia
October 6, 2015
Popular Korean actor Lee Min Ho, 28, will helm endorsement duties for Italian chocolate confectionery brand Ferrero Rocher in the Korean market.
Money Lender Backlash Responsible For Korean Actress Severing Endorsement Ties With Financial Group
September 25, 2015
Korean actress Ko So Young, 42, has apologised for a recent commercial she filmed for J Trust Group, a Japanese financial company, and has ended her commercial ties…
New K-Pop Band Strikes Fried Chicken Endorsement Lottery
August 14, 2015
MBK Entertainment’s all-girl band DIA has nabbed a major brand endorsement deal even before its debut later this month.
Shraddha Kapoor Continues Being An Endorsement Darling
August 11, 2015
Bollywood starlet Shraddha Kapoor, 26, has joined actor-director Farhan Akhtar as the brand ambassador for Dulux Paint in India.
Arjun Kapoor Cycles Off With Hero
July 1, 2015
Bollywood actor Arjun Kapoor has secured an endorsement deal with Hero Cycles.
Celeb Crackdown On Chinese TV Shows
June 23, 2015
China is planning to ban celebrities from working as presenters on TV shows, according to a new rule by the SAPPRFT, the nation's media watchdog.
