Register
to get articles and more to your inbox
News & insights
Archive
Directory
Celebrity (Non-sport)
Oppo Scores FC Barcelona Partnership
June 1, 2015
With Chinese companies actively securing lucrative sponsorship deals in the La Liga over the past two years, it came as little surprise when one of China’s leading smartphone…
Kim Soo Hyun Continues Rising In The Endorsement Race
March 9, 2015
The 27-year-old Hallyu star, who had a string of television drama hits in Moon Embracing The Sun and My Love From The Star, has become the global ambassador…
Sayonara Psy. Meet the new Korean Wave of Endorsements: EXO
February 25, 2015
A relative newcomer to the Korean boy band scene, EXO, is proving it can move the needle for commercial endorsements as well as album sales.
North East India Courts Brand Ambassador
January 2, 2015
India’s government hopes to attract a celebrity to be the brand ambassador for the North East, on the lines of Amitabh Bachchan, Shah Rukh Khan, Hrithik Roshan and…
Korean Hip-Hop Stars Mull Legal Action on The Interview
December 31, 2014
Despite the blanket ban on The Interview in most parts of Asia, including Korea, China, and Japan, the Seth Rogen-James Franco satire has reached an eager Asian audience…
Cinta Laura Kiehl Becomes The Face Of bitLanders.com
December 15, 2014
Popular Indonesian entertainer Cinta Laura Kiehl, 21, is set to become a brand ambassador for social gaming platform bitLanders.com, where she will share her life stories and content…
PepsiCo India Continues With Youth Centric Collaborations
December 10, 2014
PepsiCo, which aims to wrest the dominance of Coca-Cola India, in the nation’s lucrative soft drink market, has signed on a pair of action movie stars as Mountain…
Godrej Drops Celeb Brand Ambassador Aamir Khan
November 20, 2014
Bollywood star and social activist Aamir Khan will no longer continue as Godrej Group’s Brand Ambassador, despite a successful one-year partnership.
Nagarjuna Gets Digital With Swachh Bharat
November 4, 2014
Telugu superstar Akkineni Nagarjuna who recently became an ambassador for ‘Swachh Bharat’ (Clean India) campaign has launched a dedicated website on his personal accord to raise awareness about…
Kim Soo-hyun & Tang Wei Endorse Nature Bounty
October 6, 2014
American natural supplement maker, Nature Bounty, has pulled in two of Asia’s biggest young actors to raise its brand awareness in Hong Kong’s competitive natural supplement market.
