Celebrity (Non-sport)

Brands Leverage Influencer Marketing As India Continues Lockdown

April 23, 2020

As India experiences a nationwide COVID-19 lockdown, social media use has skyrocketed, and brands from certain…

STB and SIA Co-pro Branded Content Series To Drive "Unexpected" Message

October 1, 2019

Singapore Tourism Board (STB) has collaborated with Singapore Airlines (SIA) on “Unexpected Journeys”, an online branded content series created by TBWA Singapore, the brands’ creative agency.

Shiseido CEO Reveals Sponsorship Growth Plan: Logical Business Fundamentals Support

September 14, 2019

Japanese cosmetics brand Shiseido has begun to spend deeper in Sponsorship over the last few years, and - with some analysis - the firm has the right corporate…

German Luggage Brand Rimowa Takes The Familiar Mini-Movies Route In China

August 23, 2019

Chinese concert pianist Yuja Wang is the latest celebrity to team up with German luggage brand Rimowa in a short film celebrating its 120th anniversary.

Budweiser Extends Music Strategy From China to India

April 23, 2019

Budweiser Experiences recently launched ‘Be A King’ - its branded content campaign in India - with a short featuring two of the nation’s brightest hip hop stars.

Nike Usurps Adidas For Tennis Star Naomi Osaka

April 9, 2019

Women’s tennis sensation Naomi Osaka has negotiated a fresh sponsorship deal with Nike, ending her association with Adidas.

Indian E-Fashion Tailer & Apparel Brand fbb Freshens Up Image With Local Rapper

April 3, 2019

Indian conglomerate Future Group’s e-fashion arm fbb has leapt onto the local hip hop bandwagon by collaborating with rapper Naezy.

AIA Adds Aaron Kwok to Beckham in Endorsement Team

November 30, 2018

AIA Hong Kong has launched a new campaign with Hong Kong megastar Aaron Kwok, for AIA Vitality, including a series of branded content videos and Facebook live broadcast…

Puma Finally Lands K-League Kit Sponsorship

November 27, 2018

K-League club Suwon Samsung Bluewings have signed a deal with Puma which will see the sports apparel brand sponsoring the club’s kits for the upcoming season.