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Celebrity (Non-sport)
STB and SIA Co-pro Branded Content Series To Drive "Unexpected" Message
October 1, 2019
Singapore Tourism Board (STB) has collaborated with Singapore Airlines (SIA) on “Unexpected Journeys”, an online branded content series created by TBWA Singapore, the brands’ creative agency.
Shiseido CEO Reveals Sponsorship Growth Plan: Logical Business Fundamentals Support
September 14, 2019
Japanese cosmetics brand Shiseido has begun to spend deeper in Sponsorship over the last few years, and - with some analysis - the firm has the right corporate…
German Luggage Brand Rimowa Takes The Familiar Mini-Movies Route In China
August 23, 2019
Chinese concert pianist Yuja Wang is the latest celebrity to team up with German luggage brand Rimowa in a short film celebrating its 120th anniversary.
Budweiser Extends Music Strategy From China to India
April 23, 2019
Budweiser Experiences recently launched ‘Be A King’ - its branded content campaign in India - with a short featuring two of the nation’s brightest hip hop stars.
Nike Usurps Adidas For Tennis Star Naomi Osaka
April 9, 2019
Women’s tennis sensation Naomi Osaka has negotiated a fresh sponsorship deal with Nike, ending her association with Adidas.
Indian E-Fashion Tailer & Apparel Brand fbb Freshens Up Image With Local Rapper
April 3, 2019
Indian conglomerate Future Group’s e-fashion arm fbb has leapt onto the local hip hop bandwagon by collaborating with rapper Naezy.
AIA Adds Aaron Kwok to Beckham in Endorsement Team
November 30, 2018
AIA Hong Kong has launched a new campaign with Hong Kong megastar Aaron Kwok, for AIA Vitality, including a series of branded content videos and Facebook live broadcast…
Puma Finally Lands K-League Kit Sponsorship
November 27, 2018
K-League club Suwon Samsung Bluewings have signed a deal with Puma which will see the sports apparel brand sponsoring the club’s kits for the upcoming season.
L’Oreal Reveals Content Marketing Secrets In India
October 18, 2018
L’Oreal is banking on content marketing to woo consumers across India, particularly tier 2 and 3 cities, for the festive and wedding season.
Singapore Tourism Board (STB) Invests In "Passionate" Branded Content Fund
October 12, 2018
The Singapore Tourism Board is investing in ‘Fast Forward’, a US$723k fund to encourage creatives in the island to make local content for a global audience.
