Register
to get articles and more to your inbox
News & insights
Archive
Directory
Celebrity (Non-sport)
Swarovski Makes Pan-Indian Star Rashmika Mandanna Its Brand Ambassador
September 9, 2025
Swarovski has made popular Indian actor Rashmika Mandanna its latest celebrity endorser for India, cementing its…
K-Beauty Skincare Brand Purique Strikes JL Endorsement Deal
August 27, 2025
K-beauty skincare brand Purique has struck a global endorsement deal with AHOF member JL. The campaign…
Premium Chinese Dairy Brand Yue Fresh Strikes Jay Chou Endorsement
August 14, 2025
Premium Chinese dairy brand Yue Fresh has struck an endorsement deal with ‘The King of Mandopop’…
De Beers Strikes Endorsement Deal With C-Drama Star Bai Lu
July 29, 2025
British luxury jewellery brand De Beers has made Chinese entertainer Bai Lu as its latest brand…
Adidas Strikes An Endorsement Deal With Suhana Khan In India
June 9, 2025
Adidas has struck an endorsement deal with emerging actor Suhana Khan as the latest face of…
Indian Home Appliance Company Havells Lands Kollywood Power Couple Endorsement
March 17, 2025
Electrical equipment and home appliances company Havells India has appointed Kollywood power couple; actor Nayanthara and…
Bottega Veneta Dives Into K-Pop Endorsement Deal With Stray Kids’ I.N.
January 28, 2025
Kering owned luxury brand Bottega Veneta has made K-pop idol I.N as its latest Brand Ambassador,…
Hana Financial Group Scores G-Dragon’s Endorsement
January 16, 2025
Hana Financial Group has secured an endorsement from the King of K-pop G-Dragon late last week.…
Inaugural Kho-Kho World Cup Lands Bollywood Endorsements
January 10, 2025
Bollywood and the Indian sporting scene have always been partners; let it be in actors owning…
Lava International Engages Gen Z With Content Creator Sourav Joshi Endorsement
September 5, 2024
Indian challenger smartphone brand Lava International has teamed up with local content creator Sourav Joshi in a bid to…
