Celebrity (Non-sport)

Lava International Engages Gen Z With Content Creator Sourav Joshi Endorsement

September 5, 2024

Indian challenger smartphone brand Lava International has teamed up with local content creator Sourav Joshi in a bid to…

Gucci Banks On BTS’ Jin Popularity As Latest Celebrity Endorser 

August 9, 2024

Luxury brand Gucci has announced BTS’ member Jin as its latest global celebrity brand endorser.  The…

Snickers Taps On Bollywood Action Director Rohit Shetty As Celeb Endorser 

July 18, 2024

Mars Wrigley India has tapped Bollywood action movie director Rohit Shetty as the latest brand ambassador…

Indian Audio Brand boAt Secures Celebrity Endorsement  

July 16, 2024

Indian audio and wearables brand boAt audio has secured a celebrity endorsement deal with homegrown musician…

Rabanne’s Makeup Line Secures Troye Sivan’s Global Endorsement

July 10, 2024

The makeup line of luxury brand Rabanne has signed Aussie entertainer Troye Sivan as its newest…

Puma Lands Blackpink’s Rosé As Latest Global Ambassador

June 20, 2024

Earlier this week, Puma has scored another coup in the celebrity endorsement game by adding Blackpink’s…

SK-II Secures Amber Liu As Its Latest Celebrity Endorser 

June 7, 2024

Facing a competitive skincare market in China, SK-II has tapped on Taiwanese-American indie singer and rapper…

Luxury Skincare Brand La Mer Banks on Jay Chou Endorsement

May 8, 2024

Estee Lauder owned luxury skincare and beauty brand La Mer has tapped on the timeless popularity of…

Valentino Seals Queen of C-pop Jolin Tsai As Next Celebrity Endorser 

February 20, 2024

Italian luxury brand Valentino has named Taiwanese pop star Jolin Tsai as its latest brand ambassador.  …

Michael Kors Banks On JC-T Endorsement For Foothold In Chinese Youth Market

January 5, 2024

American luxury brand Michael Kors has recently sealed a celebrity endorsement from Chinese idol Tan Jianci,…