Celebrity (Non-sport)

K-Beauty Skincare Brand Purique Strikes JL Endorsement Deal

August 27, 2025

K-beauty skincare brand Purique has struck a global endorsement deal with AHOF member JL.  The campaign…

Premium Chinese Dairy Brand Yue Fresh Strikes Jay Chou Endorsement

August 14, 2025

Premium Chinese dairy brand Yue Fresh has struck an endorsement deal with ‘The King of Mandopop’…

De Beers Strikes Endorsement Deal With C-Drama Star Bai Lu 

July 29, 2025

British luxury jewellery brand De Beers has made Chinese entertainer Bai Lu as its latest brand…

Adidas Strikes An Endorsement Deal With Suhana Khan In India 

June 9, 2025

Adidas has struck an endorsement deal with emerging actor Suhana Khan as the latest face of…

Indian Home Appliance Company Havells Lands Kollywood Power Couple Endorsement  

March 17, 2025

Electrical equipment and home appliances company Havells India has appointed Kollywood power couple; actor Nayanthara and…

Bottega Veneta Dives Into K-Pop Endorsement Deal With Stray Kids’ I.N. 

January 28, 2025

Kering owned luxury brand Bottega Veneta has made K-pop idol I.N as its latest Brand Ambassador,…

Hana Financial Group Scores G-Dragon’s Endorsement 

January 16, 2025

Hana Financial Group has secured an endorsement from the King of K-pop G-Dragon late last week.…

Inaugural Kho-Kho World Cup Lands Bollywood Endorsements

January 10, 2025

Bollywood and the Indian sporting scene have always been partners; let it be in actors owning…

Lava International Engages Gen Z With Content Creator Sourav Joshi Endorsement

September 5, 2024

Indian challenger smartphone brand Lava International has teamed up with local content creator Sourav Joshi in a bid to…

Gucci Banks On BTS’ Jin Popularity As Latest Celebrity Endorser 

August 9, 2024

Luxury brand Gucci has announced BTS’ member Jin as its latest global celebrity brand endorser.  The…