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Celebrity (Non-sport)
H&M Makes Chinese Star Neo Hou Its Latest Celebrity Endorsee
February 2, 2026
Ahead of Lunar New Year 2026, Swedish fashion retailer H&M has made Chinese entertainer Neo Hou…
Chanel Makes Mandopop Star Shan Yichun Its Latest Brand Ambassador
January 14, 2026
Chanel has made leading Mandopop songstress Shan Yichun its latest brand ambassador. The 24-year-old who first…
The Tourism Authority of Thailand (TAT) Banks On Blackpink’s Lisa Global Aura For Latest Collab
October 23, 2025
The Tourism Authority of Thailand (TAT) has struck a deal with Blackpink’s Lisa Manoban as the latest “Amazing…
Hoka Selects Jing Boran As Its Celeb Endorser In China
October 17, 2025
California based running shoe brand Hoka has selected Jing Boran as its new brand ambassador in China. …
Canada Goose Taps Taiwanese Star Greg Hsu For Global Endorsement Partnership
October 13, 2025
After releasing its Fall/Winter collection, premium outerwear brand Canada Goose has appointed Taiwanese actor and singer Greg…
Swarovski Makes Pan-Indian Star Rashmika Mandanna Its Brand Ambassador
September 9, 2025
Swarovski has made popular Indian actor Rashmika Mandanna its latest celebrity endorser for India, cementing its…
K-Beauty Skincare Brand Purique Strikes JL Endorsement Deal
August 27, 2025
K-beauty skincare brand Purique has struck a global endorsement deal with AHOF member JL. The campaign…
Premium Chinese Dairy Brand Yue Fresh Strikes Jay Chou Endorsement
August 14, 2025
Premium Chinese dairy brand Yue Fresh has struck an endorsement deal with ‘The King of Mandopop’…
De Beers Strikes Endorsement Deal With C-Drama Star Bai Lu
July 29, 2025
British luxury jewellery brand De Beers has made Chinese entertainer Bai Lu as its latest brand…
Adidas Strikes An Endorsement Deal With Suhana Khan In India
June 9, 2025
Adidas has struck an endorsement deal with emerging actor Suhana Khan as the latest face of…
