February 6, 2018
Ahead of the 2018 FIFA World Cup, Chinese electronics brand TCL has scored a two-year endorsement deal with Brazilian football star Neymar, 26.
February 1, 2018
Wieden+Kennedy's latest Nike "Run It" campaign for the South Korean market has set a new bar for branded content from an apparel brand as it targets the nation’s…
January 5, 2018
Isabelle Kaif has joined the likes of Kareena Kapoor and Shraddha Kapoor to become the newest face of Indian cosmetic giant Lakme.
December 15, 2017
Group M-owned agency ESP’s recent report "Showbiz, The Indian Superpower", takes a deeper look on how brands are maximising value through the movies.
November 26, 2017
British chef Gordon Ramsay is known for his impeccable taste and surly screen persona but his latest beer endorsement in South Korea is not going down well there.
November 10, 2017
Building on an umbrella sponsorship deal with La Liga which began last year, Malaysia's tourism body has now struck another Hispanic deal by signing the Barcelona striker -…
October 20, 2017
FMCG major Colgate-Palmolive has reduced marketing expenses in India by 7% and its Sponsorship investments are still jittery.
September 1, 2017
Chinese actor-singer Shawn Yue, 35, has scored a deal as Tommy Hilfiger men’s wear first local brand ambassador in China, Hong Kong, Macau and Taiwan until May 2018.
August 18, 2017
The relationship between brands and celebrities in India appears to be entering another cautious phase. Observers are divided as to the reasons why but the data is unequivocal.
August 15, 2017
Panasonic will pump in about US$31.24m this year in the marketing and promotion of its smartphones as it jostles with the likes of Samsung, Xiaomi and Lenovo in…