Celebrity Endorsement

Nike Reveals Influencer Strategy: Turns Usual Model On Its Head

March 23, 2018

Nike has turned the most recent interpretation of Influencer Marketing on its head - where brands pay 'social celebrities' to promote their product or service - by stating…

What Is The Significance of Kookmin Bank's Tie-Up with K-Pop’s BTS ?

March 22, 2018

Kookmin Bank (KB) is all set to win the hearts of South Korean millennials with their latest marketing campaign featuring popular K-pop boy band BTS.

Nissan's Infiniti Revs Up Consumer Engagement Drive For Asian Growth

February 23, 2018

Nissan’s Infiniti is revving up localised versions of its first global branding campaign, 'Beyond Your Numbers' in Asia to win the hearts of consumers there.

Is TCL Skewing Towards Global Sporting Properties & Stars?

February 6, 2018

Ahead of the 2018 FIFA World Cup, Chinese electronics brand TCL has scored a two-year endorsement deal with Brazilian football star Neymar, 26.

Edgy Run It Campaign from Nike Korea Sets New Bar

February 1, 2018

Wieden+Kennedy's latest Nike "Run It" campaign for the South Korean market has set a new bar for branded content from an apparel brand as it targets the nation’s…

Lakme Treads The Tried And Tested Path With Isabelle Kaif Endorsement

January 5, 2018

Isabelle Kaif has joined the likes of Kareena Kapoor and Shraddha Kapoor to become the newest face of Indian cosmetic giant Lakme.

Report: Indian Movies Now Pulling In US$15m p.a. Of Brand Sponsorship

December 15, 2017

Group M-owned agency ESP’s recent report "Showbiz, The Indian Superpower", takes a deeper look on how brands are maximising value through the movies.

Ramsay Faces The Heat For Endorsing Weak Korean Brew

November 26, 2017

British chef Gordon Ramsay is known for his impeccable taste and surly screen persona but his latest beer endorsement in South Korea is not going down well there.

Tourism Malaysia Maintains Spanish Love Affair With Suarez Endorsement

November 10, 2017

Building on an umbrella sponsorship deal with La Liga which began last year, Malaysia's tourism body has now struck another Hispanic deal by signing the Barcelona striker -…